Comunicaciones y ponencias de congresos INARBE - INARBE biltzarretako komunikazioak eta txostenak

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Browsing Comunicaciones y ponencias de congresos INARBE - INARBE biltzarretako komunikazioak eta txostenak by Author "Aramendia Muneta, María Elena"

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    Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation
    (2015) Aramendia Muneta, María Elena; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE; Gestión de Empresas
    The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).