Publication: Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation
Date
2015
Director
Publisher
Acceso abierto / Sarbide irekia
Contribución a congreso / Biltzarrerako ekarpena
Project identifier
Abstract
The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).
Description
Póster presentado al 27º Congreso de Marketing (AEMARK). Pamplona, 2015
Keywords
eWOm, Corporate reputation, Electronic word-of-mouth
Department
Enpresen Kudeaketa / Institute for Advanced Research in Business and Economics - INARBE / Gestión de Empresas
Faculty/School
Degree
Doctorate program
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