(2017) Rita, Cristina Anamaria; Villanueva Orbaiz, María Luisa; Facultad de Ciencias Económicas y Empresariales; Ekonomia eta Enpresa Zientzien Fakultatea
The arrival of 3D printing has brought about a radical change, both in sectors, such as
industrial, pharmaceutical, transport, etc., and at consumer’s level. Despite the expectations
generated in relation to the use of this technology by consumers, the truth is, that it is in an
initial phase and therefore there are some resistances from the consumers in the adoption of
the technology in their lives.
This study tries to identify these resistances and the causes which sustains them, seeking to
reduce them so that industry can prevail in the near future, becoming an alternative
technology for the traditional ones.