Martín Martín, Óscar
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Martín Martín
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Óscar
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Gestión de Empresas
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INARBE. Institute for Advanced Research in Business and Economics
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Publication Open Access Dual business relationships, opportunity knowledge, and new product development: a study on returnee young ventures(American Marketing Association, 2019) Bai, Wensong; Johanson, Martin; Martín Martín, Óscar; Gestión de Empresas; Enpresen KudeaketaThe effects on innovation of the dual embeddedness of returnee young ventures (RYVs) in both domestic and international networks of relationships and knowledge contexts are important for value creation, growth, and success of these firms and embody a unique research opportunity. Drawing on a framework combining a business relationship perspective and the knowledge-based view, the authors propose that RYVs take advantage of business relationships and opportunity knowledge from both international and domestic markets to nurture their innovation. They test their model on a sample of 200 RYVs in China. The findings reveal that business relationships are essential for acquiring knowledge about technological and business opportunities, though only international opportunity knowledge and domestic business relationships positively influence new product development. In addition, the interaction between international and domestic business relationships constrains firms' capacity for obtaining international opportunity knowledge. This study offers insights into how the trade-offs between dual relationships and subsequently sourced knowledge contribute to new product development in emerging markets, and it extends the discussion on the paradox view of business relationships with geographically dispersed actors.Publication Open Access Foreign market entry knowledge and international performance: the mediating role of international market selection and network capability(Elsevier, 2022) Martín Martín, Óscar; Chetty, Sylvie; Bai, Wensong; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE; Gestión de EmpresasWhile the literature emphasizes the importance of knowledge and foreign market knowledge for international performance, it is unclear about the intervening/mediating relationships. From a knowledge-based view and network approach, we posit that previous foreign market entry (FME) knowledge can be used in the selection of international markets and to enhance network capabilities and international performance. We test the relationships between these constructs in a sample of 140 Australian SMEs. We contribute to the international SME literature by explaining important mechanisms through which FME knowledge affects SMEs’ international performance. International market selection and network capability mediate its relationship with international performance.