Martín Martín, Óscar

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https://academica-e.unavarra.es/handle/2454/49546

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Martín Martín

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Óscar

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Gestión de Empresas

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INARBE. Institute for Advanced Research in Business and Economics

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0000-0003-1043-2133

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88525

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2038

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2014 - 201912020 - 20241
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Now showing 1 - 2 of 2
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    PublicationOpen Access
    Country distance (COD): development and validation of a new objective measure
    (Wiley, 2014) Martín Martín, Óscar; Drogendijk, Rian; Gestión de Empresas; Enpresen Kudeaketa
    We propose a multidimensional and objective measure, Country Distance (COD), as a comprehensive measure of distance between countries. Although the literature has called for a measure like this, in particular to support international decision-making by SMEs, the research carried out so far has relied on measures of limited focus. We use Partial Least Squares (PLS) to develop the COD index and investigate the relative importance of its three dimensions: socio-economic development, physical, and cultural and historical distance. We externally validate the measure in an analysis of the international market selection decisions of a sample of SMEs and country-level export flows.
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    PublicationOpen Access
    International market, network, and opportunity selection: a systematic review of empirical research, integrative framework, and comprehensive research agenda
    (Elsevier, 2024-06-29) Francioni, Barbara; Martín Martín, Óscar; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
    International Market Selection (IMS) is a strategic and complex decision by which firms choose the markets in which to be present. Despite the undisputed academic and managerial relevance of IMS, extant reviews do not include the most recent empirical literature, do not consider different perspectives linked to alternative units of analysis and research domains, and ignore important changes in the international business environment. This research aims to carry out a holistic and systematic assessment of recent IMS empirical research, propose an IMS framework, and provide directions for future research. We contribute to the international business and management literature by updating and upgrading our understanding of IMS, by expanding the IMS conceptualization, proposing an integrative conceptual framework, and developing research propositions, and by suggesting a comprehensive, updated, and radically original research agenda.