Urtasun Alonso, Ainhoa

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https://academica-e.unavarra.es/handle/2454/50129

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Urtasun Alonso

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Ainhoa

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Gestión de Empresas

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INARBE. Institute for Advanced Research in Business and Economics

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0000-0003-3688-3231

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88553

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2249

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Start date: 2004 × Subject: Business programs ×

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    PublicationOpen Access
    Empowering undergraduates through machine learning
    (SAGE, 2022) Urtasun Alonso, Ainhoa; Gestión de Empresas; Enpresen Kudeaketa
    This report describes a teaching experience with undergraduates to approach, in a simple and practical way, artificial intelligence (AI) and machine learning (ML) – generalpurpose technologies that are highly demanded in any industry today. The article shows how business undergraduates with no prior experience in coding can use AI and ML to solve business-related problems, particularly human resource management (HRM) problems. AI and ML are powerful technologies that can improve the analytical skills and employability of those who understand them.