Seizing opportunities in Europe: a roadmap for efficient Big Data implementation in Spanish SMEs

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dc.contributor.authorSánchez Huguet, Carla
dc.contributor.authorAramendia Muneta, María Elena
dc.contributor.authorErro Garcés, Amaya
dc.contributor.departmentGestión de Empresases_ES
dc.contributor.departmentEnpresen Kudeaketaeu
dc.date.accessioned2022-11-14T11:17:40Z
dc.date.available2022-11-14T11:17:40Z
dc.date.issued2022
dc.date.updated2022-11-14T10:25:35Z
dc.description.abstractPurpose: This paper aims to help small- and medium-sized enterprises (SMEs) to seize the potential of Big Data in their marketing strategies to leverage a competitive advantage in the rising digital marketplace and lead the post-pandemic economic recovery. However, Spanish SMEs have had serious difficulties in working with Big Data. Design/methodology/approach: In this study, a roadmap is designed to pave the way for a successful Big Data implementation. Findings: SMEs with updated information on how to access the historic funding opportunities might profit to this opportunity. It not only generates financing opportunities for SMEs but also grants continuity to their strategies by offering the most profitable techniques by which they can efficiently analyse data and gain consumer insights, thus overcoming the many problems they face when working with Big Data as well as helping them to monetise their marketing strategies. Originality/value: The main advantage of this research is its innovative approach to business strategy as it provides. The value added by this paper lies in its holistic and updated approach to supporting SMEen
dc.format.mimetypeapplication/pdfen
dc.identifier.citationSanchez-Huguet, C., Aramendia-Muneta, M.E. and Erro-Garcés, A. (2022), "Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs", Digital Policy, Regulation and Governance, Vol. 24 No. 5, pp. 463-478. https://doi.org/10.1108/DPRG-02-2022-0019en
dc.identifier.doi10.1108/DPRG-02-2022-0019
dc.identifier.issn2398-5038
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/44330
dc.language.isoengen
dc.publisherEmeralden
dc.relation.ispartofDigital Policy, Regulation and Governance Vol. 24 No. 5, pp. 463-478en
dc.relation.publisherversionhttps://doi.org/10.1108/DPRG-02-2022-0019
dc.rights© 2022, Emerald Publishing Limiteden
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.subjectBig Dataen
dc.subjectBusiness Intelligenceen
dc.subjectBehavioural analyticsen
dc.subjectSmall- and Medium-sized enterprises (SMEs)en
dc.subjectMarketing strategiesen
dc.subjectEuropean Unionen
dc.titleSeizing opportunities in Europe: a roadmap for efficient Big Data implementation in Spanish SMEsen
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dspace.entity.typePublication
relation.isAuthorOfPublication0eef96ca-add5-4c6a-91af-1222eeddc04e
relation.isAuthorOfPublication7f9a4a37-34a1-4ce5-b049-005d07038aea
relation.isAuthorOfPublication.latestForDiscovery0eef96ca-add5-4c6a-91af-1222eeddc04e

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