Image, brand and price info: do they always matter the same?
| dc.contributor.author | Cortiñas Ugalde, Mónica | |
| dc.contributor.author | Chocarro Eguaras, Raquel | |
| dc.contributor.author | Villanueva Larre, Arantxa | |
| dc.contributor.department | Gestión de Empresas | es_ES |
| dc.contributor.department | Ingeniería Eléctrica, Electrónica y de Comunicación | es_ES |
| dc.contributor.department | Enpresen Kudeaketa | eu |
| dc.contributor.department | Ingeniaritza Elektrikoa, Elektronikoaren eta Telekomunikazio Ingeniaritzaren | eu |
| dc.date.accessioned | 2020-03-05T12:00:13Z | |
| dc.date.available | 2020-03-05T12:00:13Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We use an intra-subject experimental design, simulated web stores and a combination of observational eye-tracking data and declarative measures. Image information about the product is the more important stimulus, regardless of the task at hand or the store involved. The roles of brand and price information are dependent on the product category and the purchase task involved. Declarative measures of relative brand importance are found to be positively related with its observed importance. | en |
| dc.format.extent | 9 p. | |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.doi | 10.1145/3317960.3321616 | |
| dc.identifier.isbn | 978-1-4503-6709-7 | |
| dc.identifier.uri | https://academica-e.unavarra.es/handle/2454/36415 | |
| dc.language.iso | eng | en |
| dc.publisher | Association for Computing Machinery (ACM) | en |
| dc.relation.ispartof | ETRA '19: Proceedings of the 11th ACM Symposium on Eye Tracking Research & Applications Denver, Colorado June 25 - 28, 2019 | en |
| dc.relation.publisherversion | https://doi.org/10.1145/3317960.3321616 | |
| dc.rights | Creative Commons Reconocimiento-NoComercial-CompartirIgual 3.0 Unported (CC BY-NC-SA 3.0) | en |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-sa/3.0/deed.es/ | |
| dc.subject | Attention | en |
| dc.subject | Product area | en |
| dc.subject | Branding | en |
| dc.subject | Eye-tracking | en |
| dc.subject | Experimental design | en |
| dc.title | Image, brand and price info: do they always matter the same? | en |
| dc.type | info:eu-repo/semantics/conferenceObject | |
| dc.type.version | info:eu-repo/semantics/publishedVersion | |
| dspace.entity.type | Publication | |
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| relation.isAuthorOfPublication.latestForDiscovery | 6730a5e7-4517-4bd5-98f7-153b481be60b |