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Does the betting industry price gender? Evidence from professional tennis

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dc.contributor.authorBarrutiabengoa Ortubai, Joxe Maria
dc.contributor.authorCorredor Casado, María Pilar
dc.contributor.authorMuga Caperos, Luis Fernando
dc.contributor.departmentEnpresen Kudeaketaeu
dc.contributor.departmentInstitute for Advanced Research in Business and Economics - INARBEen
dc.contributor.departmentGestión de Empresases_ES
dc.date.accessioned2022-04-26T06:53:43Z
dc.date.available2022-04-26T06:53:43Z
dc.date.issued2021
dc.description.abstractThis research addresses the importance of gender in the pricing process of the sports betting industry. Specifically, we investigate the impact of gender in the prices that bookmakers offer for tennis matches. Despite widespread evidence of gender bias both in the practice of the sport and its media coverage, tennis is one of the sports that has done most to achieve equality. The analysis of 51,881 tennis matches reveals that betting firms quote higher prices for women's matches than for men's, even when considering uncertainty due to the surprise factor and the media attention. The separate analysis of two bookmakers strengthens the evidence for the role of media attention as a source of gender-related information asymmetry.en
dc.description.sponsorshipThe author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: Grant PID2019-104304GB-I00 funded by MCIN/AEI/ 10.13039/501100011033.en
dc.format.extent37 p.
dc.format.mimetypeapplication/pdfen
dc.identifier.citationBarrutiabengoa JM, Corredor P, Muga L. Does The Betting Industry Price Gender? Evidence from Professional Tennis. Journal of Sports Economics. December 2022. doi:10.1177/15270025211071026en
dc.identifier.doi10.1177/15270025211071026
dc.identifier.issn1527-0025
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/42793
dc.language.isoengen
dc.publisherSAGE Publicationsen
dc.relation.ispartofJournal of Sports Economics. December 2021en
dc.relation.projectIDinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/PID2019-104304GB-I00/ES/en
dc.relation.publisherversionhttps://doi.org/10.1177/15270025211071026
dc.rights© The Author(s) 2021en
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.subjectAttentionen
dc.subjectBookmakersen
dc.subjectG10en
dc.subjectG14en
dc.subjectGenderen
dc.subjectL83en
dc.subjectSurpriseen
dc.subjectTennisen
dc.subjectZ2en
dc.titleDoes the betting industry price gender? Evidence from professional tennisen
dc.typeinfo:eu-repo/semantics/articleen
dc.typeArtículo / Artikuluaes
dc.type.versioninfo:eu-repo/semantics/acceptedVersionen
dc.type.versionVersión aceptada / Onetsi den bertsioaes
dspace.entity.typePublication
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relation.isAuthorOfPublication887be713-5d9d-4a01-8541-83181a6a58a6
relation.isAuthorOfPublication.latestForDiscoveryd0fb31bd-aa1a-4be4-bfdf-2d03e133b2cb

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