The structure of consumer decision-making and sensory innovations in wine labeling
| dc.contributor.author | Barrena Figueroa, Ramo | |
| dc.contributor.author | García López de Meneses, Teresa | |
| dc.contributor.author | Pindado Tapia, Emilio | |
| dc.contributor.department | Gestión de Empresas | es_ES |
| dc.contributor.department | Enpresen Kudeaketa | eu |
| dc.date.accessioned | 2022-03-02T11:55:46Z | |
| dc.date.available | 2022-03-02T11:55:46Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Aim of study: To understand how a consumer’s decision-making process on wine choice varies when faced with labels introducing either a scratch-and-sniff strip or a Thermo-sensitive indicator as a novelty. Area of study: Navarre (Spain). Material and methods: This study applies the laddering survey method based on means-end chain theory to link product attributes to consumption benefits and values pursued. Main results: In the context of these sensory innovations in labeling, the brand name of a product ceases to be of importance in this sector, with the new label becoming the relevant issue, associated with quality and aspects related to social wine consumption. In addition to this, these innovations make the decision-making process more complex by including more aspects of consumers’ personalities. Research highlights: For innovative labeling introducing sensory cues, the complexity of consumers’ selection process increases, the wine brand loses importance and the label design gains importance as a signal of quality. Labeling innovations could be a great opportunity for wine companies with low marketplace positioning to improve their position and obtain better results in a highly competitive market. | en |
| dc.description.sponsorship | Funding agencies/institutions: Ministerio de Ciencia, Innovación y Universidades (MCIU); AEI/FEDER, European Union. Project / Grant: RTI2018-093791-B-C21 | es |
| dc.format.extent | 14 p. | |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.doi | 10.5424/sjar/2021194-18168 | |
| dc.identifier.issn | 1695-971X | |
| dc.identifier.uri | https://academica-e.unavarra.es/handle/2454/42449 | |
| dc.language.iso | eng | en |
| dc.publisher | Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria (INIA) | es_ES |
| dc.relation.ispartof | Spanish Journal of Agricultural Research, 19 (4), 10-0 | en |
| dc.relation.projectID | info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/RTI2018-093791-B-C21/ES/ | |
| dc.relation.publisherversion | https://doi.org/10.5424/sjar/2021194-18168 | |
| dc.rights | © 2021 INIA. Creative Commons Attribution 4.0 International | en |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Wine marketing | en |
| dc.subject | Sensory marketing | en |
| dc.subject | Private labels | en |
| dc.subject | Judgment and decision making | en |
| dc.subject | Values | en |
| dc.subject | Means-end chain | en |
| dc.title | The structure of consumer decision-making and sensory innovations in wine labeling | en |
| dc.type | info:eu-repo/semantics/article | |
| dc.type.version | info:eu-repo/semantics/publishedVersion | |
| dspace.entity.type | Publication | |
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| relation.isAuthorOfPublication.latestForDiscovery | 21358b0c-5100-405b-b156-60ca5e357147 |