The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain

Barrena Figueroa, Ramo; García López de Meneses, Teresa

The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain

dc.contributor.author	Barrena Figueroa, Ramo
dc.contributor.author	García López de Meneses, Teresa
dc.contributor.department	Gestión de Empresas	es_ES
dc.contributor.department	Enpresen Kudeaketa	eu
dc.date.accessioned	2018-10-02T07:57:56Z
dc.date.available	2018-10-02T07:57:56Z
dc.date.issued	2013
dc.description.abstract	The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain. The results found indicate that consumers’ cognitive structure is similar, regardless of their level of innovativeness when presented with a traditional product. However, this structure is more complex in the case of more conservative consumers as they project aspects of their personalities through the products attributes.	en
dc.description.sponsorship	The authors are grateful for the support received from the Spanish Ministry of Science and Innovation (Project number AGL2009-13303-C02-01).	en
dc.format.extent	15 p.
dc.format.mimetype	application/pdf	en
dc.format.mimetype	application/zip	en
dc.identifier.doi	10.5424/sjar/2013113-3903
dc.identifier.issn	1695-971X (Print)
dc.identifier.issn	2171-9292 (Electronic)
dc.identifier.uri	https://academica-e.unavarra.es/handle/2454/30874
dc.language.iso	eng	en
dc.publisher	Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA)	en
dc.relation.ispartof	Spanish Journal of Agricultural Research, 2013 11(3): 578-592	en
dc.relation.publisherversion	https://doi.org/10.5424/sjar/2013113-3903
dc.rights	Creative Commons Atribución 3.0 España (CC BY 3.0 ES)	en
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.rights.uri	https://creativecommons.org/licenses/by/3.0/es/deed.es/
dc.subject	Food product innovation	en
dc.subject	Innovativeness	en
dc.subject	Consumer behavior	en
dc.subject	Means-end chain	en
dc.subject	Laddering	en
dc.subject	Spain	en
dc.title	The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain	en
dc.type	info:eu-repo/semantics/article
dc.type.version	info:eu-repo/semantics/publishedVersion
dspace.entity.type	Publication
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