Open Access
Towards sustainable manufacturing: how does digitalization and development affect sustainability barriers?
(Elsevier, 2024-10-01) Ahmadi Ghobadbezani, Zahra; Bello Pintado, Alejandro; Institute for Advanced Research in Business and Economics - INARBE
This study analyzes the relationship between digitalization and sustainability in the manufacturing industry, considering the effects on sustainability barriers and the existence of differences in the level of development between countries and regions. While digitalization can improve efficiency and support sustainable goals, mixed results from previous studies suggest that there is still a need to understand how this relationship works. Using a sample of 1334 manufacturing companies with more than 20 employees from the Flash Eurobarometer 486 database and by conducting multiple regression analysis, the results reveal that although digital technologies can directly enhance environmental sustainability, the level of development moderates the effect of digitalization on the various barriers to sustainability. This study contributes to the field by deepening the knowledge about the trade-offs between digitalization and sustainability in virtue of the existence of digital divide between different levels of development among countries
Open Access
Sustainability isomorphism in buyer–supplier relationships: the impact of supply chain leadership
(Wiley, 2024) Ahmadi Ghobadbezani, Zahra; Bello Pintado, Alejandro; Institute for Advanced Research in Business and Economics - INARBE
Within the framework of institutional theory, this study explores how the proactiveness of focal (or buying) manufacturing firms, demonstrated through the adoption of various sustainability practices, influences the sustainability performance of suppliers. Additionally, it examines how the leadership capability of buying firms, particularly in terms of supply chain leadership, can play a crucial role in this link. Through empirical analysis of a sample taken from the fourth round of the High-Performance Management (HPM) project, our study reveals compelling evidence indicating that buying firms, by adopting diverse sustainability practices, such as internal initiatives, monitoring efforts and collaborative approaches with suppliers, are able to create distinct institutional pressures. These pressures serve as a conduit for the diffusion of a shared set of sustainability goals, values and norms among suppliers, ultimately contributing to the development of sustainability competences and improving their overall sustainability performance. Furthermore, our findings suggest that when buying firms undertake a leading position, they can effectively translate isomorphism pressures into sustainability improvements on the supplier side. Overall, this study sheds light on important and understudied aspects of sustainability practices in buyer¿supplier relationships and underscores the critical role that supply chain leadership can play in promoting sustainable practices across the entire supply chain.
Open Access
Sustainability drivers and national culture in buyer-supplier environmental practices: an institutional perspective
(Emerald, 2024) Ahmadi Ghobadbezani, Zahra; Bello Pintado, Alejandro; Bortolotti, Thomas; Boscari, Stefania; Institute for Advanced Research in Business and Economics - INARBE
Purpose: This study aims to explore how sustainability drivers interact with national culture to explain the adoption of buyer–supplier environmental sustainability practices. Design/methodology/approach: Drawing on Institutional Theory, this study proposes three sets of hypotheses focused on the role of key cultural dimensions: uncertainty avoidance, power distance and institutional collectivism. It uses a sample of 284 manufacturing plants across three industries and 14 countries to test these hypotheses, using regression analysis. Findings: Findings suggest that national culture matters in the adoption of buyer–supplier environmental practices; however, its effect is contingent upon the particular combination of cultural dimensions and drivers analyzed. Originality/value: This study enhances the understanding of the drivers behind buyer–supplier environmental practices by offering a novel examination of their interaction with national culture. This helps explain the heterogeneity in environmental sustainability adoption across countries.
Open Access
The effect of sustainability on new product development in manufacturing—internal and external practices
(MDPI, 2021) Ahmadi Ghobadbezani, Zahra; Bello Pintado, Alejandro; Institute for Advanced Research in Business and Economics - INARBE
The purpose of this paper is to analyse the link between the adoption of sustainability practices and new product development (NPD) in manufacturing companies. From a triple bottom line (TBL) perspective and considering different theoretical approaches, this study hypothesises on the effect of both internal and external sustainability practices, distinguishing between collaborative and controlling initiatives, on the success of new products. Using a unique database of 281 companies across three industries taken from the fourth round of the High-Performance Manufacturing project, the findings shows that both monitoring and collaborative actions with suppliers demonstrate positive impacts on NPD success. Internal sustainability practices do not have a direct effect on NPD success but are determinant in supporting external sustainability practices.

Ahmadi Ghobadbezani, Zahra

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