Listar Dpto. Gestión de Empresas - Enpresen Kudeaketa Saila por autor UPNA "Cebollada Calvo, Javier"
Mostrando ítems 1-11 de 11
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La docencia de Vicente Salas y su impacto en la carrera profesional de tres alumnos
En este capítulo del libro homenaje a Vicente Salas se recuerda su docencia en la Facultad de Ciencias Económicas y Empresariales de la Universidad de Zaragoza en la década de 1980-1990 por tres antiguos alumnos suyos. -
Electronic word of mouth (eWOM) and marketing implications
Esta tesis doctoral estudia varios aspectos relacionados con un tipo concreto de boca a boca electrónico (en inglés electronic Word-of-Mouth o eWOM), que son las reseñas de consumidores. Por un lado, se estudia cómo ciertas ... -
An empirical analysis of shopping behavior across online and offline channels for grocery products: the moderating effects of household and product characteristics
We study the moderating effects of household (e.g., shopping frequency) and product (e.g., sensory nature) characteristics on household brand loyalty, size loyalty and price sensitivity across online and offline channels ... -
From traditional gaming to mobile gaming: video game players' switching behaviour
This paper intends to uncover whether mobile gaming is complemental or substitutable to traditional gaming. A human migration framework, the Push-Pull-Mooring, is adopted to the context of video game switching. A total of ... -
A grounded theory approach to understanding in-game goods purchase
Video game companies are increasingly diversifying their profit models. Rather than relying exclusively on the sale of video game titles or the subscription model, video game companies are maximising the revenues and ... -
Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence
This research aims to verify: (1) whether the impacts of the informativeness in seller-created and buyer-created content (product description informativeness/review informativeness) on product sales are complementary ... -
Is review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of information
(Elsevier, 2024) Artículo / ArtikuluaIn online environments, where consumers usually face information overload, information regarding the number of helpful votes received by online reviews serves as a trust sign to aid consumers in their purchasing journeys. ... -
Mining the text of online consumer reviews to analyze brand image and brand positioning
The growth of the Internet has led to massive availability of online consumer reviews. So far, papers studying online reviews have mainly analysed how non-textual features, such as ratings and volume, influence different ... -
Online category pricing at a multichannel grocery retailer
As the importance of online grocery shopping increases, both pure-play online grocers and multichannel grocers are likely to be interested in setting optimal prices for their online stores. We use a unique household scanner ... -
Online reviews and product sales: the role of review visibility
When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and ... -
Self-report measure of dispositional flow experience in the video game context: conceptualisation and scale development
The flow theory has been widely applied to explain video game players¿ gaming and purchasing behaviour. However, due to the conceptual and empirical flaws of the current measurement instruments, researchers can hardly ...