Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) ...

How to effectively examine the heterogeneous nature of consumer preferences across borders and cultures is a challenge for firms that use mobile social media. This study identifies the determinants of individuals’ mobile ...

Organization's adoption of technology has been an important topic over decades. There is also little doubt that technology influence and has an impact on how organization work and to some extent also on how they are ...

We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We ...

This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The first one is whether or not basic marketing relationships at the establishment level are robust or stable ...

En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor para la categoría del espárrago blanco, prestando especial atención a la influencia del origen y a la de la denominación ...

Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...

The appearance of Artificial Intelligence implementations, such as text-based virtual assistants (chatbots) in education is relatively new. These implementations can be useful for helping teachers and students to solve ...