Listar Dpto. Gestión de Empresas - Enpresen Kudeaketa Saila por autor "Reardon, James"
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The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
Aramendia Muneta, María Elena ; Reardon, James (North American Business Press, 2016) Artículo / ArtikuluaThis research examines the effect of Consumer Ethnocentricity (CE) under conditions of persistent financial crisis. The conceptual underpinnings of CE imply that consumers, at least some, respond to foreign goods negatively ...