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Customer heterogeneity in the development of e-loyalty
(Emerald Group Publishing Limited, 2015)
Artículo / Artikulua,
Purpose: The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically, we aim to 1) test for the presence ...
Private sales clubs: a 21st century distribution channel
(Elsevier, 2017)
Artículo / Artikulua,
Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...
Situational variables in online versus offline channel choice
(Elsevier, 2013)
Artículo / Artikulua,
Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics ...
The impact of market environments on marketing relationships
(Canadian Center of Science and Education, 2014)
Artículo / Artikulua,
This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The
first one is whether or not basic marketing relationships at the establishment level are robust or stable ...
The impact of expert opinion in consumer perception of wines
(Emerald Group Publishing Limited, 2013)
Artículo / Artikulua,
Purpose
– This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines.
Design/methodology/approach
– The authors conduct an ...
Editorial: the impact of AI-enabled technologies in e-commerce and omnichannel retailing
(Frontiers Media, 2021)
Otros / Bestelakoak,
Organization's adoption of technology has been an important topic over decades. There is also little doubt that technology influence and has an impact on how organization work and to some extent also on how they are ...
Value creation in mobile social media: a systematic review and agenda for future research
(Emerald, 2021)
info:eu-repo/semantics/article,
Purpose: the purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. ...
Impact of process and outcome quality on intention for continued use of voice assistants
(Emerald, 2023)
Artículo / Artikulua,
Objetivo: Este artículo tiene como objetivo entender cómo la utilidad percibida de los Asistentes de Voz (AV) se ve afectada por la calidad percibida del proceso (interacción) y el resultado (información). Asimismo, busca ...
Hábitos alimentarios y comparación con las diferentes zonas españolas
(Gobierno de Navarra, Departamento de Economía y Hacienda, 2003)
Contribución a congreso / Biltzarrerako ekarpena,
España ha sufrido importantes transformaciones a nivel económico, demográfico, social y
cultural en la última década que han supuesto modificaciones en la estructura de la dieta y en el
trazado del nuevo modelo alimentario. ...
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
(Asociación Española de Economía Agraria, 2007)
Artículo / Artikulua,
En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor
para la categoría del espárrago blanco, prestando especial atención a la influencia del origen y a
la de la denominación ...