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The influence of ethnocentricity in purchase behavior and ethnocentric attitudes
(North American Business Press, 2016)
info:eu-repo/semantics/article,
This research examines the effect of Consumer Ethnocentricity (CE) under
conditions of persistent financial crisis. The conceptual underpinnings of
CE imply that consumers, at least some, respond to foreign goods
negatively ...
Spaniards and Spanish product image amont the Chinese: implications for marketing strategies
(Cambridge Scholars Publishing, 2016)
Artículo / Artikulua,
This article reports the results of an exploratory study among the Chinese
about General Country Attributes (GCA) and General Product Attributes
(GPA) in Spain. The objective of the research is to measure the images ...