Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor UPNA "Villanueva Orbaiz, María Luisa"
Mostrando ítems 1-4 de 4
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Customer heterogeneity in the development of e-loyalty
Purpose: The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically, we aim to 1) test for the presence ... -
Different channels for different services: information sources for services with search, experience and credence attributes
A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access information prior to contracting services. It uses two different theoretical perspectives, ... -
La importancia del atributo origen en la elección de productos agroalimentarios. El caso del espárrago de Navarra
En este trabajo se analiza la importancia de los atributos extrínsecos en la elección del consumidor para la categoría del espárrago blanco, prestando especial atención a la influencia del origen y a la de la denominación ... -
Situational variables in online versus offline channel choice
Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics ...