Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor UPNA "Grande Esteban, Ildefonso"

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    • Capturing global youth: mobile gaming in the U.S., Spain, and the Czech Republic 

      Okazaki, Shintaro; Skapa, Radoslav; Grande Esteban, Ildefonso Upna (Oxford University Press, 2008)   Artículo / Artikulua  OpenAccess
      We adapt the technology acceptance model (TAM) to examine the factors influencing mobile gaming adoption among “global youth.” Our model replaces usefulness with convenience, incorporating visual appeal and escapism as ...

    • Factors controlling sediment export in a small agricultural watershed in Navarre (Spain) 

      Giménez Díaz, Rafael Upna Orcid; Casalí Sarasíbar, Javier Upna Orcid; Grande Esteban, Ildefonso Upna; Díez Beregaña, Javier Upna; Campo-Bescós, Miguel Upna Orcid; Álvarez-Mozos, Jesús Upna Orcid; Goñi Garatea, Mikel Upna Orcid (Elsevier, 2012)   Artículo / Artikulua  OpenAccess
      It is recognised that the hydrological and erosion processes in watersheds are very much conditioned by the (inter)action of a number of variables. This paper covers a 15-year period of studying those factors that have ...

    • Spaniards and Spanish product image amont the Chinese: implications for marketing strategies 

      Aramendia Muneta, María Elena Upna Orcid; Grande Esteban, Ildefonso Upna (Cambridge Scholars Publishing, 2016)   Artículo / Artikulua  OpenAccess
      This article reports the results of an exploratory study among the Chinese about General Country Attributes (GCA) and General Product Attributes (GPA) in Spain. The objective of the research is to measure the images ...
      El Repositorio ha recibido la ayuda de la Fundación Española para la Ciencia y la Tecnología para la realización de actividades en el ámbito del fomento de la investigación científica de excelencia, en la Línea 2. Repositorios institucionales (convocatoria 2020-2021).
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