Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor "Hatzithomas, Leonidas"
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Gender stereotypes in original digital video advertising
Aramendia Muneta, María Elena ; Olarte-Pascual, Cristina; Hatzithomas, Leonidas (Taylor & Francis, 2019) Artículo / ArtikuluaThis exploratory study looks into gender stereotypes in original digital video advertising as an independent trend in the advertising industry worthy of a new avenue of research. Content analysis is performed on a judgemental ...