Listar Artículos de revista DGE - EKS Aldizkari artikuluak por tema "Omni-channel behavior"
Mostrando ítems 1-1 de 1
-
Attention to online channels across the path to purchase: an eye-tracking study
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response (S-O-R) ...