Buscar
Mostrando ítems 1-2 de 2
Consumers' willingness to pay for health claims during the COVID-19 pandemic: a moderated mediation analysis
(Elsevier, 2023)
Artículo / Artikulua,
The COVID-19 pandemic has posed a substantial threat to people's lives and raised health concerns. This research explores the mediating role of consumers' attitudes towards health claims in the relationship between consumers' ...
The interplay between health claims and sensory attributes in determining consumers’ purchase intentions for extra virgin olive oil
(Elsevier, 2023)
Artículo / Artikulua,
A large body of literature has supported the idea that both food-intrinsic sensory attributes (e.g., taste, aroma, etc.) and food-extrinsic attributes (e.g., origin, health claims etc.) play a crucial role in consumers’ ...