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Seizing opportunities in Europe: a roadmap for efficient Big Data implementation in Spanish SMEs
(Emerald, 2022)
Artículo / Artikulua,
Purpose: This paper aims to help small- and medium-sized enterprises (SMEs) to seize the potential of Big Data in their marketing strategies to leverage a competitive advantage in the rising digital marketplace and lead ...
Circular fashion: cluster analysis to define advertising strategies
(MDPI, 2022)
Artículo / Artikulua,
The 2030 Agenda for Sustainable Development adopted by all United Nations Member
States in 2015 provides a catalogue of 17 Sustainable Development Goals (SDG). In this context,
Circular fashion stands out as one of the ...