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Customer heterogeneity in the development of e-loyalty
(Emerald Group Publishing Limited, 2015)
Artículo / Artikulua,
Purpose: The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically, we aim to 1) test for the presence ...
Private sales clubs: a 21st century distribution channel
(Elsevier, 2017)
Artículo / Artikulua,
Private sales clubs are a novel service institution arising out of the Internet’s ability to allow an exclusively online channel to distribute out of season or out of fashion inventories to a large set of customers. They ...
The impact of expert opinion in consumer perception of wines
(Emerald Group Publishing Limited, 2013)
Artículo / Artikulua,
Purpose
– This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines.
Design/methodology/approach
– The authors conduct an ...
Different channels for different services: information sources for services with search, experience and credence attributes
(Taylor & Francis, 2018)
Artículo / Artikulua,
A first step in many decision-making processes is a search for information. This paper focuses on the means consumers use to access information prior to contracting services. It uses two different theoretical perspectives, ...
Situational variables in online versus offline channel choice
(Elsevier, 2013)
Artículo / Artikulua,
Since the advent and rapid diffusion of the Internet, the subject of consumer channel choice has attracted a large amount of research, mainly focused on the influence of channel, consumer and product category characteristics ...
The impact of market environments on marketing relationships
(Canadian Center of Science and Education, 2014)
Artículo / Artikulua,
This paper addresses two issues empirically that have been somewhat neglected in the marketing literature. The
first one is whether or not basic marketing relationships at the establishment level are robust or stable ...
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
(Emerald, 2019)
info:eu-repo/semantics/article,
Propósito — Los consumidores combinan canales de distribución en el denominado comportamiento omni-canal cada vez en mayor medida, tanto para completar una misma compra como entre distintas compras. Distinguimos entre ...
Attention to online channels across the path to purchase: an eye-tracking study
(Elsevier, 2019)
info:eu-repo/semantics/article,
Currently, consumers display what is known as omnichannel behavior: the combined use of digital and physical
channels providing them with multiple points of contact with firms. We combine the stimulus-organism-response
(S-O-R) ...