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Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation
(2015)
info:eu-repo/semantics/conferenceObject,
The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).
Image, brand and price info: do they always matter the same?
(Association for Computing Machinery (ACM), 2019)
info:eu-repo/semantics/conferenceObject,
We study attention processes to brand, price and visual information about products in online retailing websites, simultaneously considering the effects of consumers’ goals, purchase category and consumers’ statements. We ...
Langile publikoen Lan Bizitzaren Kalitatea (LBK)
(Udako Euskal Unibertsitatea, 2017)
info:eu-repo/semantics/conferenceObject,
Lan honen helburua da aztertzea zein diren determinatzaileaklangile publiko eta pribatuen Laneko Bizitzaren Kalitatea (LBK), ikusteko diferentziak ote dauden, eta ikusteko, halaber, kontratu finkoa edo behin-behinekoa ...