Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation

dc.creator	Aramendia Muneta, María Elena	es_ES
dc.date.accessioned	2022-05-09T10:23:04Z
dc.date.available	2022-05-09T10:23:04Z
dc.date.issued	2015
dc.identifier.uri	https://hdl.handle.net/2454/42889
dc.description	Póster presentado al 27º Congreso de Marketing (AEMARK). Pamplona, 2015	es_ES
dc.description.abstract	The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).	en
dc.format.mimetype	application/pdf	en
dc.language.iso	eng	en
dc.subject	eWOm	en
dc.subject	Corporate reputation	en
dc.subject	Electronic word-of-mouth	en
dc.title	Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation	en
dc.type	info:eu-repo/semantics/conferenceObject	en
dc.type	Contribución a congreso / Biltzarrerako ekarpena	es
dc.contributor.department	Institute for Advanced Research in Business and Economics - INARBE	es_ES
dc.contributor.department	Gestión de Empresas	es_ES
dc.contributor.department	Enpresen Kudeaketa	eu
dc.rights.accessRights	info:eu-repo/semantics/openAccess	en
dc.rights.accessRights	Acceso abierto / Sarbide irekia	es