The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain
Fecha
2013Versión
Acceso abierto / Sarbide irekia
Tipo
Artículo / Artikulua
Versión
Versión publicada / Argitaratu den bertsioa
Impacto
|
10.5424/sjar/2013113-3903
Resumen
The current market situation has led the production sector to focus on developing new products that satisfy consumer
demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’
innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory
in an application for coffee in Spain. The results fou ...
[++]
The current market situation has led the production sector to focus on developing new products that satisfy consumer
demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’
innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory
in an application for coffee in Spain. The results found indicate that consumers’ cognitive structure is similar, regardless
of their level of innovativeness when presented with a traditional product. However, this structure is more complex in
the case of more conservative consumers as they project aspects of their personalities through the products attributes. [--]
Materias
Food product innovation,
Innovativeness,
Consumer behavior,
Means-end chain,
Laddering,
Spain
Editor
Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA)
Publicado en
Spanish Journal of Agricultural Research, 2013 11(3): 578-592
Departamento
Universidad Pública de Navarra. Departamento de Gestión de Empresas /
Nafarroako Unibertsitate Publikoa. Enpresen Kudeaketa Saila
Versión del editor
Entidades Financiadoras
The authors are grateful for the support received
from the Spanish Ministry of Science and Innovation
(Project number AGL2009-13303-C02-01).