Libros y capítulos de libros INARBE - INARBE liburuak eta liburuen kapituluak

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Open Access
Dimensión económica de los principios rectores: carencias de un marco conceptual contradictorio
(La Ley (Wolters Kluwer), 2011) Archel Domench, Pablo; Husillos Carques, Francisco Javier; Echavarri, Rebeca; Economía; Ekonomia; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
La Ley 2/2011 de 4 de marzo de Economía Sostenible nace con el objetivo, según reza su artículo primero, de introducir las reformas estructurales necesarias para crear las condiciones que favorezcan un desarrollo económico sostenible. Lo que nos encontramos a lo largo de un abanico de artículos y disposiciones es un compendio de medidas de lo más diverso que abarcan, entre otros asuntos, desde el modelo energético deseable para nuestro país hasta las descargas en Internet. La oportunidad de la Ley viene justificada, tal y como se nos dice en el Título Preliminar, por la necesidad de adoptar medidas que permitan afrontar la crisis económica y financiera mundial que ha interrumpido el largo periodo continuo de crecimiento, una de cuyas consecuencias más negativas es el fuerte incremento del desempleo en un corto espacio de tiempo. El objetivo de nuestro trabajo es analizar los conceptos y principios que aparecen en el Título Preliminar (artículos 1 a 3) donde se define el objetivo de la ley, el concepto de Economía Sostenible y se enuncian brevemente los principios resultantes, hasta un total de nueve, de la acción de los poderes públicos. De esta manera, el Título Preliminar vendría a ser una especie de marco conceptual, un espacio en el que se fijan los conceptos básicos sobre cuya base se va a construir el resto del articulado posterior. Para ello, nuestro trabajo lo estructuramos de la siguiente manera. En primer lugar, la siguiente sección efectúa un breve repaso de los conceptos económicos básicos que han ilustrado la literatura sobre el Desarrollo a lo largo de los últimos años y que son empleados para articular el Titulo Preliminar de la Ley de Economía Sostenible. Partiendo de la obra de Adam Smith (La riqueza de las naciones) y pasando por los planteamientos que identificaban desarrollo con crecimiento de la riqueza, nuestro trabajo se abre a otras voces que, como las de Amartya Sen (1988, 1999), analizan de forma crítica la relación entre crecimiento y desarrollo. Seguidamente, el epígrafe tercero analiza en detalle los tres artículos del Título Preliminar. Nuestro trabajo no se limita a exponer el contenido de los mismos, sino que pretende ser una aportación crítica al debate existente sobre el significado de la expresión Desarrollo Económico Sostenible. Por último, la sección cuarta presenta un resumen del capítulo y efectúa unos comentarios finales.
Open Access
e-Bridge to mobility: a non-formal online learning European platform
(Information Science Reference, 2012) Aramendia Muneta, María Elena; Galarza-Lanz, Juan Ramón; Mañas-Larraz, Marta; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
e-Bridge to mobility is a platform designed to encourage a more prospective future for people from Poland, Slovakia, Bulgaria, and Romania. The objective of this project is to promote mobility to the UK, Germany, and Spain, by offering education, via English, German, and Spanish language courses; practical information about the UK, Germany, and Spain; and membership in an e-community. The project is aimed at people who seek employment in the United Kingdom, Germany, and Spain. Its main goal is teaching English, German, and Spanish, and gaining knowledge about the country that the project participant intends to visit. The products and information regarding country-specific characteristics of UK, Germany, and Spain are complementary to the course. e-Bridge supports adjustment to the requirements of the European job market, and its users have the opportunity to learn a foreign language with the aid of innovative communication tools, such as the Internet and mobile phones.
Open Access
European capital of smart tourism: an initiative to promote the tourism industry
(IGI Global, 2020) Aramendia Muneta, María Elena; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
This theoretical chapter tries to underpin the European Capital of Smart Tourism initiative that was launched in 2018 for the cities of the European Union. It therefore starts with an introduction to smart tourism and to the meaning of a smart tourism city. It follows this with a description of the impact of the smart tourism city award on the European Union, and the rules of the challenge, emphasising the good practice of the two 2019 winning cities, Helsinki and Lyon. Finally, some recommendations for future research and a conclusion are given.
Open Access
Experiencias académicas entre profesores de distintas disciplinas. Una práctica internacional
(Editorial CECAR, 2022) Hernández Palaceto, Celia; Erro Garcés, Amaya; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
La interacción entre áreas de conocimiento de distintas disciplinas y contextos culturales facilita el desarrollo de nuevas ideas y proyectos. Por ello, la Universidad Veracruzana inició un curso de formación en el que pone en contacto a profesores universitarios de disciplinas diferentes que desarrollan conjuntamente una propuesta formativa. Este Capítulo describe la experiencia de dos profesoras, una de México y una de España que, a partir del mencionado curso, desarrollaron una iniciativa docente conjunta, válida para estudiantes de diferentes áreas. La tecnología, el conocimiento de idiomas y la superación de barreras culturales fueron factores relevantes en el éxito de esta iniciativa.
Open Access
Intentional herding in stock markets: an alternative approach in an international context
(Edward Elgar, 2010) Blasco de las Heras, Natividad; Corredor Casado, María Pilar; Ferreruela Garcés, Sandra; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE; Gobierno de Navarra / Nafarroako Gobernua
One of the issues of greatest concern in the world of finance is trying to understand how investors make decisions. The classic theoretical explanations are based on conditions of investor rationality and the perfection of markets, and the use of information available in the market as a decisive tool. In recent years the branch of behavioural finance has emerged strongly in the field to try to expand this vision of investor behaviour. Factors associated with the psychological and sociological behaviour of individuals have been introduced as significant elements that go some way to explain investor decisions. Thaler (1991) and Shefrin (2000), among others, have incorporated an emotional component into the classic models considering both visions as compatible and complementary. A survey of the history and contributions in this field of finance in recent years can be found in Sewell (2007).
Open Access
Open social innovation: an approach to public organizations
(IGI Global, 2019) Erro Garcés, Amaya; Aramendia Muneta, María Elena; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
Open Access
Perception of technology use, online safety, and advertising among minors
(IGI Global, 2025) Gutiérrez Jauregi, Alaitz; Aramendia Muneta, María Elena; Alarcón López, Rocío; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
The spread of communication technology has transformed socialization, with Spain consistently exceeding the European average in internet access¿Navarra notably leads in connectivity. However, excessive internet use, particularly among youth, poses challenges. Responsibility for minors' tech use extends beyond parents to society and institutions. This study uses quantitative research on a representative sample of minors, analysing both perceived and actual usage, and the role of social agents in shaping internet habits and safety perceptions. Results highlight the importance of social context in digital habits, revealing links between safety perceptions, parental control, and technology norms. The study also explores perceptions of online advertising, emphasizing the need to raise privacy awareness and regulate ads targeting minors, offering insights into youth digital consumption challenges.
Embargo
Products made from recycled materials: perceptions in the fashion industry and risks influence on purchasing
(Palgrave Macmillan, 2025-03-13) Toquero-Iriarte, Maite; Aramendia Muneta, María Elena; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
This study investigates the impact of the fashion industry on the environment and the subsequent shift towards a more sustainable model. The ecological, economic, and social implications of this sector have fostered an increase in consumer awareness, prompting a demand for a more circular system. The concept of circular fashion, which promotes a closed-loop approach with an emphasis on recycled materials, has emerged as a key solution. However, the consumer perceptions of products made from recycled materials in the fashion industry remains relatively unexplored, necessitating an examination of potential barriers. By employing both model analysis and cluster analysis techniques, this research sheds light on the primary variables that significantly influence consumer attitudes and purchase intentions towards such products with a particular emphasis on performance risk. Moreover, the identification of four distinct consumer groups holds crucial implications for the development of targeted marketing strategies.
Open Access
Rebranding Barbie: analyzing the 2023 live-action film's promotional impact and public perception
(IGI Global, 2025) Condearena González, Itxaso; Aramendia Muneta, María Elena; Gestión de Empresas; Enpresen Kudeaketa; Institute for Advanced Research in Business and Economics - INARBE
This chapter analyzes the promotional campaign of the 2023 live- action Barbie film through qualitative and quantitative methods, examining the brand's history and industry leadership. The study explores the different promotional campaigns carried out for the film and the audience's response. Similarly, it investigates the public opinion on Barbie and the movie's impact on it. The analysis results indicate that the film and its marketing efforts improved public opinion, positioning Barbie as a more inclusive and empowering brand. In addition, the study explores possible biases, such as a relation between women and a better opinion of Barbie, and greater use of social media with the conversation created about the work on the platforms as a cause of having seen the film, although no direct relationships were demonstrated.

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