Open Access
Agri-food 4.0: drivers and links to innovation and eco-innovation
(Elsevier, 2023) Calafat-Marzal, Consuelo; Sánchez García, Mercedes; Marti, L.; Puertas, R.; Gestión de Empresas; Enpresen Kudeaketa
Digital transformation affects all stages of the agri-food value chain. Digitalisation is being combined with innovations and eco-innovations to gain a competitive advantage and ensure greater sustained competitiveness. However, not all technologies have been implemented in the same way and at the same pace by the different companies in the agri-food sector. The aim of this research is to identify the internal and external drivers of digitalisation in agri-food companies and to develop a synthetic index to rank companies based on those drivers, before examining the relationship between the position in the ranking and innovation. The results reveal that the decisive drivers are management support and competitive pressure rather than external support from government policies or suppliers. Higher ranking companies in terms of the digitalisation process are more proactive in introducing product and radical innovations and are the most eco-innovative and thus sustainability-oriented. Finally, results show that the digitalisation of the sector is marked by the depth of technology implementation, specifically IoT, big data and artificial intelligence. Blockchain technology does not currently make a difference as it is not widely used.
Open Access
The impact of the territorial gradient and the irrigation water price on agricultural production along the first phase of the Navarra Canal in Spain
(Elsevier, 2023) Martínez Aldaya, Maite; Gutiérrez-Martín, Carlos; Espinosa-Tasón, Jaime; Ederra, Idoia; Sánchez García, Mercedes; Gestión de Empresas; Enpresen Kudeaketa; Institute on Innovation and Sustainable Development in Food Chain - ISFOOD
Water is an issue in Spain, where it is generally scarce, and its availability is highly variable in different areas and times, particularly in agriculture, the main water consumer. Water pricing is one of the policy instruments used to control irrigation water use. However, specific contextual studies to provide greater details, understand farmers’ behaviour, and clarify the consequences and effectiveness of water pricing are generally unavailable. Here, we developed and applied a simulation model based on two Positive Mathematical Programming (PMP) methods, which makes the model more robust, to better understand and quantify the impact of the north–south territorial gradient on farmers’ decisions concerning agricultural water pricing in the first phase of the Navarra Canal irrigation area in northern Spain. This model couples water use with rainfed and irrigated areas, farmer revenue, and labour. The results show spatial north–south variability in the 50 km of the first phase of the Navarra Canal. In northern and middle regions, when water prices are increased, rainfed crops are chosen to substitute irrigated crops due to abundant rainfall and a lack of the appropriate climate and soil to grow other crops. Meanwhile, southern regions depend mainly on irrigation and are more sensitive to water price increases. These very productive southern regions also show larger gross margins and paid labour values. In every canal region, with an increase of 0.1 EUR/m3 in the water price, economic losses can reach up to 400 EUR/ha. Meanwhile, an increase in water prices over 0 EUR/m3 leads to decreased water use per hectare.
Open Access
Geographical and cognitive proximity effects on innovation performance: which types of proximity for which types of innovation?
(Wiley, 2024) García Martínez, Marian; Zouaghi, Ferdaous; Sánchez García, Mercedes; Gestión de Empresas; Enpresen Kudeaketa; Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa
The purpose of the paper is to explore the multi-dimensional and intersecting nature of proximity to drive innovation performance. Applying a multidimensional proximity framework, the study provides a deeper understanding of the importance of substitution and overlap mechanisms in the relation between geographical and cognitive proximity dimensions in innovation performance. The paper further analyses the moderation effect of organisational innovation in this relationship. Multivariate analysis proves the interaction effects between geographical and cognitive proximity, where cognitive proximity both substitutes and complements geographical proximity. However, external knowledge search for innovation along proximity dimensions differs depending on the type of innovation. Our findings corroborate the proximity paradox caused by lock-in effects with the optimal level of proximity influenced by the interdependencies between proximity dimensions. This inverse U-shaped relationship is flatter for firms that have adopted organisational innovation. External knowledge linkages should be tailored to the favourable characteristic of proximity to enhance firm innovation performance.
Open Access
What dimensions of risk perception are associated with avoidance of buying processed foods with warning labels?
(MDPI, 2020) Adasme Berríos, Cristian; Aliaga Ortega, Luis; Schnettler, Berta; Sánchez García, Mercedes; Pinochet, Consuelo; Enpresen Kudeaketa; Institute on Innovation and Sustainable Development in Food Chain - ISFOOD; Gestión de Empresas
Nutritional Warning Labels (NWLs) inform consumers about processed foods that exceed critical nutrient levels activating the risk perception in consumers. However, this information is limited. The objective was to identify the dimensions of risk perception and to study their associations with avoidance of buying processed foods with warning labels. A survey was applied to 807 decision-makers who choose what to eat at home. The four dimensions of risk perception (performance, financial, physical, and psychological) were identified through exploratory factor analysis. Through a multiple regression model, we determined the dimensions of risk perception and sociodemographic variables that affect the intention to avoid buying processed foods with NWLs. The results show that the performance risk, physical risk, and psychological risk positively affect the intention of avoiding processed foods with NWLs. In addition, the female gender considers NWLs to purchase foods. Nevertheless, the high frequency of consumption and belonging to a lower-income socioeconomic group are barriers to the use of NWLs. In conclusion, NWLs help people to choose processed food that does not impact negatively their food expectations, as well as their mental and physical health. However, health authorities must invest in nutrition education. Specifically, in groups who pay less attention to NWLs. Such groups include people with high daily consumption of processed foods, males, and low-income socioeconomic groups.
Open Access
The reformulation of a beef patty enriched with n-3 fatty acids and vitamin D3 influences consumers' response under different information scenarios
(MDPI, 2020) Beriain Apesteguía, María José; Gómez Bastida, Inmaculada; Sánchez García, Mercedes; Insausti Barrenetxea, Kizkitza; Sarriés Martínez, María Victoria; Ibáñez Moya, Francisco C.; Institute on Innovation and Sustainable Development in Food Chain - ISFOOD
The objective of this study was to investigate the sensory acceptability and willingness to pay (WTP) for a beef patty elaborated with beef from a local breed that was enriched with nutritional ingredients (vegetable oil mixture and vitamin D3). The experiment was conducted under two information scenarios (blind; full: ingredients used to enrich the patties in n-3 PUFA and vitamin D3). An in-home use test was carried out by 180 consumers to study consumer liking of two low-fat beef patties (C: conventional, M: modified). There were no differences in color and odor for the raw patties (p> 0.05). The sensory parameters of the cooked patties were assessed as being similar (p > 0.05) regardless of the information scenario. The sensory parameters remained crucial criteria for product acceptance and repeat purchase. Consumers positively evaluated the M patty. The information provided to consumers on the composition of the product influenced the response of consumers. It was also observed that the higher the education level of the consumer, the higher their scores for M beef patties in the blind scenario. It is thus necessary to implement appropriate marketing strategies in order to highlight the nutritional properties of the modified patties, making them competitive ahead of conventional patties.
Open Access
Knowledge drivers, business collaboration and competitiveness in rural and urban regions
(Springer, 2020) García-Álvarez Coque, José María; Roig Tierno, Norat; Sánchez García, Mercedes; Mas Verdu, Francisco; Gestión de Empresas; Enpresen Kudeaketa; Gobierno de Navarra / Nafarroako Gobernua, PI035 BINACS
Many rural regions are characterised by low technology-intensive activities. Their predominant focus is often on primary, agri-food, and natural resources and services sectors, and there is a competitive gap with respect to urban regions. The objective of this article is to determine the contribution of the innovation system to regional development, distinguishing between rural and urban regions. Qualitative comparative analysis was used to study 256 EU NUTS 2 regions. The analysis helped identify 'recipes' of drivers of regional competitiveness in rural and urban regions. These innovation recipes consist of varying combinations of private and public R&D expenditure, the presence or absence of top-ranked universities and the percentage of SMEs that collaborate in innovation activities. In rural regions, excellence in higher education combined with strong public and private R&D offers an important recipe for regional competitiveness. Alternative pathways include the presence of business collaboration as a driver of competitiveness.
Open Access
Entrepreneurial innovativeness: when too little or too much agglomeration hurts
(Elsevier, 2023) Pindado Tapia, Emilio; Sánchez García, Mercedes; García Martínez, Marian; Enpresen Kudeaketa; Institute on Innovation and Sustainable Development in Food Chain - ISFOOD; Gestión de Empresas
This study sheds light on the relationship between agglomeration, entrepreneurs' internal resources and capabilities, and new ventures' innovativeness using a multilevel framework. We argue that the urban agglomeration of economic agents within a country has an inverted U-shaped relationship with new ventures' innovativeness, suggesting that both insufficient and excessive agglomeration might be detrimental to entrepreneurial innovativeness. Additionally, we perform interactions between individual level factors and urban agglomeration to examine the differential effects of entrepreneurs' internal resources and capabilities. Results confirm our hypothesising that the geographical concentration of economic agents within a country exerts an inverted Ushaped influence on new ventures' innovativeness. Furthermore, we find that entrepreneurs with higher levels of education or prior entrepreneurial experience are better equipped to benefit from agglomeration and to mitigate its negative effects; in contrast, at low levels of agglomeration, entrepreneurs with lower resources exhibit increasing marginal returns. Entrepreneurs in contact with other entrepreneurs are better positioned to deal with agglomeration externalities although their benefits and drawbacks are intensified. Our research contributes to the understanding of agglomeration externalities and entrepreneurial innovativeness, its non-linear dynamics and differential effects.
Open Access
Drivers of winegrowers' decision on land use abandonment based on exploratory spatial data analysis and multilevel models
(Elsevier, 2023) Calafat-Marzal, Consuelo; Sánchez García, Mercedes; Gallego-Salguero, Aurea; Piñeiro, Verónica; Gestión de Empresas; Enpresen Kudeaketa; Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa, PRO-UPNA 11504
The frequency of producers opting to abandon agricultural land has become increasingly, highlighting the significance of this phenomenon due to its environmental, landscape, and socio-economic impacts. The decisions of producers to abandon or maintain/improve their farms depend on individual and contextual factors. The aims of this research are twofold. Firstly, to evaluate the influence of the neighbours on the winegrowers' decisions, using spatial analysis. Secondly, to clarify the specific importance of each of the individual and contextual drivers in farmers' decisions to improve their farms, to keep them unchanged or to abandon them, using multilevel models. The results obtained for the case study of vineyards in Spain, reveal a strong agglomeration phenomenon in farmers' decisions indicating that producers make land use decisions influenced by what their neighbours do. A multilevel analysis identifies that individual factors are determinant and that the influence of contextual factors is conditioned by the innovation process at farm level. Individual drivers, such as size, innovation, Protected Designations of Origin and irrigation influence vineyard area, with irrigation having the greatest overall influence, and is expected to be decisive in climate change projections. The Protected Designations of Origin are driving forces that dynamize the territory and achieve productive concentrations, encouraging winegrowers to replant, but they are not enough to halt abandonment. The elements that slow down the abandonment of plots are irrigation and the combination of innovation and context variables, mainly the combination of modernised plots in the municipalities with trading options.
Embargo
Health crises, community health habits, and pandemic-driven food sentiments: a twitter-based study in the United States
(Wiley, 2025-01-26) Fakhreddine, Lara Bou; Sánchez García, Mercedes; Pindado Tapia, Emilio; Gestión de Empresas; Enpresen Kudeaketa
This study analyzes how Twitter users' characteristics (the number of followers and followings) and their context (crisis conditions, community healthy eating, and exercise habits) determine food attitudes during health crises. We analyzed 72,067 US tweets discussing food and COVID-19 from January 20, 2020 to March 20, 2021. The analysis examines tweets mentioning together the topics food and COVID-19 to grasp the sentiments of users regarding food amidst this health crisis. Using sentiment analysis and multilevel modeling, our results show that users with a high number of followings tend to express fewer positive sentiments, whereas the opposite is the case for users with a high number of followers. We found that a worsening of the epidemic conditions increased the propensity to express fewer positive sentiments and that the relationship of community healthy habits with pandemic-driven food sentiments is contingent on these conditions. At low levels of COVID-19 cases, users in healthy-eating communities tend to express positive sentiments, but at high levels, they express more negative sentiments. Regarding community exercise habits, people in these contexts often express fewer positive sentiments. However, as the pandemic worsened, individuals in these communities tended to express more positive sentiments. This study advises policymakers to counter misinformation and develop targeted communication strategies for different communities.
Open Access
International entrepreneurship in Africa: the roles of institutional voids, entrepreneurial networks and gender
(Elsevier, 2023) Pindado Tapia, Emilio; Alarcón Lorenzo, Silverio; Sánchez García, Mercedes; García Martínez, Marian; Gestión de Empresas; Enpresen Kudeaketa; Institute on Innovation and Sustainable Development in Food Chain - ISFOOD
This paper explored how institutional voids (market-unfriendly regulations and corruption) in the home country affect the internationalization degree of early-stage entrepreneurs in Africa. We examined the contingent roles of entrepreneurial networks and gender in the relationship between these institutional voids and entrepreneurs’ internationalization degree. We used 2003–2017 GEM data from 17 African countries and applied multilevel-ordered logistic models. Our analysis revealed that market-unfriendly regulations have a negative effect on the entrepreneurs’ internationalization degree and that corruption, in line with the escapism view, has a positive effect. Our results indicated that entrepreneurs engage in networking bricolage to internationalize their ventures and overcome context limitations. They also suggested that the internationalization degree of female entrepreneurs increases in market-unfriendly regulatory environments. Finally, our results showed that the ‘escapism effect’ of corruption is greater for female entrepreneurs; however, for female entrepreneurs with medium and large internationalization degrees, this context imposes additional constraints on them.