An investigation of multichannel shopping behavior: evolution in a grocery retailer in Spain
| dc.contributor.author | Arce Urriza, Marta | |
| dc.contributor.author | Cebollada Calvo, Javier | |
| dc.contributor.author | Villanueva Orbaiz, María Luisa | |
| dc.contributor.department | Gestión de Empresas | es_ES |
| dc.contributor.department | Enpresen Kudeaketa | eu |
| dc.date.accessioned | 2025-01-31T13:07:44Z | |
| dc.date.available | 2025-01-31T13:07:44Z | |
| dc.date.issued | 2015 | |
| dc.date.updated | 2025-01-31T13:05:20Z | |
| dc.description | Acceso cerrado a este documento. No se encuentra disponible para la consulta pública. Depositado en Academica-e para cumplir con los requisitos de evaluación y acreditación académica del autor/a (sexenios, acreditaciones, etc.). | |
| dc.description.abstract | E-commerce in Spain is growing year by year, boosted mainly by the positive evolution of three variables such as: the percentage of Internet users, the proportion of Internet shoppers, and the average online spending per shopper. However, although grocery retailers were among the first marketers to incorporate the Internet as an additional shopping channel online grocery shopping in Spain is still low. In this work we analyze the evolution of the online shopping behavior for groceries for the same groups of clients of one of the major grocery retailers in Spain in a 4 years elapsed time. This chain was a pioneer selling groceries online, opening its online store in 2001. To do so, we analyze the purchase behavior of the clients per channel (offline and online), and the characteristics of the shopping baskets per client at each purchase occasion or trip. We also classify customers evaluating their use of the two channels. | en |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.citation | Arce-Urriza, M., Cebollada, J., Villanueva, M. (2015) An investigation of multichannel shopping behavior: evolution in a grocery retailer in Spain. In Nelson W. D. (Edit.), Advances in Business and Management (pp. 111-120). Nova Science Publications. | |
| dc.identifier.isbn | 978-1-63482-026-4 | |
| dc.identifier.uri | https://academica-e.unavarra.es/handle/2454/53245 | |
| dc.language.iso | eng | |
| dc.publisher | Nova Science Publications | |
| dc.relation.ispartof | Nelson, W. D. (Edit.). Advances in Business and Management. Nova Science Publications; 2015. p. 111-120 978-1-63482-026-4 | |
| dc.rights | © 2015 by Nova Science Publishers, Inc. | |
| dc.rights.accessRights | info:eu-repo/semantics/closedAccess | |
| dc.title | An investigation of multichannel shopping behavior: evolution in a grocery retailer in Spain | en |
| dc.type | info:eu-repo/semantics/bookPart | |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | cc30061c-7e75-4044-abc7-232c466182f6 | |
| relation.isAuthorOfPublication | b85da891-c838-4554-992f-e730c841c150 | |
| relation.isAuthorOfPublication | 38b0d02a-4543-49f3-a7c0-047ecfda85e5 | |
| relation.isAuthorOfPublication.latestForDiscovery | cc30061c-7e75-4044-abc7-232c466182f6 |
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