International market selection: an application of the shift-share model to the spanish wine industry

Barrio Saralegui, Cristina

Publication:
International market selection: an application of the shift-share model to the spanish wine industry

dc.contributor.advisorTFE	Martín Martín, Óscar
dc.contributor.affiliation	Facultad de Ciencias Económicas y Empresariales	es_ES
dc.contributor.affiliation	Ekonomia eta Enpresa Zientzien Fakultatea	eu
dc.contributor.author	Barrio Saralegui, Cristina
dc.date.accessioned	2018-02-20T07:07:11Z
dc.date.available	2018-02-20T07:07:11Z
dc.date.issued	2017
dc.date.updated	2018-02-19T10:55:09Z
dc.description.abstract	Internationalization is one of the most important and challenging strategic decisions companies take nowadays. Considering the need of minimizing the potential adverse consequences of targeting inadequate markets, systematic International Market Selection (IMS) methods are employed. Nevertheless, Small and Medium-Sized Enterprises (SMEs) cannot afford these sometimes costly and complex models in their internationalization process due to lack of knowledge, time and resources. Instead, they follow their intuition or other company’s suggestions. In order to solve the proposed problem, this project provides an application of the Shift-Share model, a well-known method for analyzing growth rate variations. The selected study subject is the Spanish wine industry by virtue of its importance internationally and the predominance of SMEs. The stepwise description, the use of accessible data and the easy-tounderstand results are some of the key strengths the suggested model holds in its attempt to reinforce the widespread in use of IMS methods among SMEs.	en
dc.description.degree	Graduado o Graduada Internacional en Administración y Dirección de Empresas / Graduado o Graduada Internacional en Economía por la Universidad Pública de Navarra	es_ES
dc.description.degree	Enpresen Administrazio eta Zuzendaritzan Nazioarteko Graduatua / Ekonomian Nazioarteko Graduatua Nafarroako Unibertsitate Publikoan	eu
dc.format.mimetype	application/pdf	en
dc.identifier.uri	https://academica-e.unavarra.es/handle/2454/27313
dc.language.iso	eng	en
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.subject	Shift-Share model	en
dc.subject	Spain	en
dc.subject	Wine industry	en
dc.subject	Designation of Origin (DO)	en
dc.subject	International Market Selection (IMS)	en
dc.subject	Small & Medium-Sized Enterprises (SMEs)	en
dc.title	International market selection: an application of the shift-share model to the spanish wine industry	en
dc.type	info:eu-repo/semantics/bachelorThesis
dspace.entity.type	Publication
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relation.isAuthorOfPublication.latestForDiscovery	cd29b889-55bf-4054-9327-99457846592a