Plan de marketing: Carmela "lencería y complementos"

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dc.contributor.advisorTFEVillanueva Orbaiz, María Luisa
dc.contributor.affiliationFacultad de Ciencias Económicas y Empresarialeses_ES
dc.contributor.affiliationEkonomia eta Enpresa Zientzien Fakultateaeu
dc.contributor.authorArbeloa Esparza, Marta
dc.coverage.spatialeast=-1.8943546000000424; north=42.3066613; name=Calle Río Ega, 8, 31560 Azagra, Navarra, España
dc.date.accessioned2015-11-25T12:22:50Z
dc.date.available2020-06-12T23:00:14Z
dc.date.issued2015
dc.date.updated2015-11-03T09:01:59Z
dc.description.abstractIn the present study, it is intended to carry out a project of marketing plan for Carmela Lencería y Complementos`s company. After analyzing and diagnosing the situation of the company, both internally and externally, it is intended to achieve a number of objectives such us increase 7% of profits, attract 20 % more customers and finally promote loyalty in 50 % of them. To obtein these objectives, a series of strategies and actions will be developed for a year. Dressmaker service will be hired for users, it will make discount cards and gifts for regular an loyal customers and it will conducted advertising campaigns. These measures will involve a cost of 1.810 €. At the end of this period, a control is performed to check whether the objectives have been achieved or not.en
dc.description.degreeGraduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarraes_ES
dc.description.degreeEnpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoaneu
dc.embargo.lift2020-06-12
dc.embargo.terms2020-06-12
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/19451
dc.language.isospaen
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.subjectPlan de marketinges_ES
dc.subjectDAFOes_ES
dc.subjectLenceríaes_ES
dc.subjectComplementoses_ES
dc.subjectFidelizares_ES
dc.subjectMarketing planen
dc.subjectSWOTen
dc.subjectLingerieen
dc.subjectAccessoriesen
dc.subjectPromote loyaltyen
dc.subject.geoEconomía y organización de empresases_ES
dc.titlePlan de marketing: Carmela "lencería y complementos"es_ES
dc.typeinfo:eu-repo/semantics/bachelorThesis
dspace.entity.typePublication
relation.isAdvisorTFEOfPublication38b0d02a-4543-49f3-a7c0-047ecfda85e5
relation.isAdvisorTFEOfPublication.latestForDiscovery38b0d02a-4543-49f3-a7c0-047ecfda85e5

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