Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
| dc.contributor.author | Gutiérrez Jauregi, Alaitz | |
| dc.contributor.author | Aramendia Muneta, María Elena | |
| dc.contributor.author | Gómez Cámara, Irene | |
| dc.contributor.department | Gestión de Empresas | es_ES |
| dc.contributor.department | Enpresen Kudeaketa | eu |
| dc.contributor.department | Economía | es_ES |
| dc.contributor.department | Ekonomia | eu |
| dc.contributor.funder | Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa | |
| dc.date.accessioned | 2025-07-01T18:15:23Z | |
| dc.date.available | 2025-07-01T18:15:23Z | |
| dc.date.issued | 2025-04-04 | |
| dc.date.updated | 2025-07-01T17:59:14Z | |
| dc.description.abstract | South Korean pop culture, K-Pop, is a global cultural force driven by catchy melodies, exceptional vocal abilities, captivating dance movements, and active social media engagement. This study explores the global dissemination of K-Pop, focusing on the role of social media and fan communities in examining cultural impact, fan dynamics, and transformative potential. Key research inquiries address fan engagement¿s contribution to global dissemination, challenges to cultural norms, the influence of fan characteristics on social media behavior, and transformative impacts on societal issues. Organized into four parts, the research delves into the evolution of K-Pop, conducts a literature review on K-Pop fandom, analyses characteristics of K-Pop fandom members per their perceptions, and surveys 315 enthusiasts on engagement dynamics, idol influence, and fandom¿s role in social and political initiatives. Findings reveal the intricate evolution of K-Pop, highlighting social media¿s role in forming emotional connections and shaping fan behavior. The study concludes that K-Pop operates as a dynamic cultural force challenging norm, with fan engagement playing a pivotal role in dissemination, societal impact, shaping narratives, and addressing social issues. Originality is found in the holistic approach, theoretical frameworks, and a comprehensive survey, offering a distinctive understanding of the K-Pop phenomenon and its fan community. | en |
| dc.description.sponsorship | Open access funding provided by Universidad Pública de Navarra. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Gutierrez-Jauregi, A., Aramendia-Muneta, M. E., Gómez-Cámara, I. (2025) Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics. Media Asia, 1-27. https://doi.org/10.1080/01296612.2025.2480451. | |
| dc.identifier.doi | 10.1080/01296612.2025.2480451 | |
| dc.identifier.issn | 0129-6612 | |
| dc.identifier.uri | https://academica-e.unavarra.es/handle/2454/54363 | |
| dc.language.iso | eng | |
| dc.publisher | Taylor & Francis | |
| dc.relation.ispartof | Media Asia 2025, 1-27 | |
| dc.relation.publisherversion | https://doi.org/10.1080/01296612.2025.2480451 | |
| dc.rights | © 2025 The author(s). Published by informa UK Limited, trading as Taylor & Francis Group. This is an Open access article distributed under the terms of the Creative Commons attribution-NonCommercial-Noderivatives License, which permits non-commercial re-use, distribution, and reproduction in any medium,provided the original work is properly cited, and is not altered, transformed, or built upon in any way. | |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | K-Pop | en |
| dc.subject | Social media | en |
| dc.subject | Fandom dynamics | en |
| dc.subject | Fan communities | en |
| dc.subject | Emotional support | en |
| dc.subject | Idol | en |
| dc.title | Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics | en |
| dc.type | info:eu-repo/semantics/article | |
| dc.type.version | info:eu-repo/semantics/publishedVersion | |
| dspace.entity.type | Publication | |
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