Spanish archaeological museums during COVID-19 (2020): an edu-communicative analysis of their activity on twitter through the sustainable development goals

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dc.contributor.authorRivero Gracia, Pilar
dc.contributor.authorNavarro Neri, Iñaki
dc.contributor.authorGarcía-Ceballos, Silvia
dc.contributor.authorAso Morán, Borja
dc.contributor.departmentCiencias humanas y de la educaciónes_ES
dc.contributor.departmentGiza eta Hezkuntza Zientziakeu
dc.date.accessioned2025-01-13T12:20:19Z
dc.date.available2025-01-13T12:20:19Z
dc.date.issued2020-10-06
dc.date.updated2025-01-13T12:16:01Z
dc.description.abstractOn 18 March 2020, Spanish museums saw their in-person activities come to a halt. This paradigm shift has raised questions concerning how these institutions reinvented themselves and modified their edu-communicative strategies to promote heritage through active citizen participation. The present study centers on analyzing how the main Spanish archaeological museums and sites (N = 254) have used Twitter as an edu-communicative tool and analyzes the content of their hashtags through a mixed methodology. The objective is to identify the educational strategies for both transmitting information as well as interacting with users. We did it by observing and analyzing if Spanish archaeological institutions are promoting a type of quality, accessible, and egalitarian education and promoting the creation of cyber communities that ensure the sustainability of heritage through citizen participation. This paper proposes an innovative assessment of communication on Twitter based on the purpose of messages from the viewpoint of heritage education, their relational factor, and predominant type of learning. The main findings reveal a significant increase in Twitter activity, both in quantitative and qualitative terms: educational content is gaining primacy over the simple sharing of basic information and promotional content. The networks forge new ways to teach-learn and interact with media and represent a strong channel to promote the sustainability of heritage, its preservation, and appreciation.en
dc.description.sponsorshipThis research was funded by Government of Aragón and European Regional Development Fund (ERDF), grant number RISS3-LMP18_18 'ARAGÓN OPEN AIR MUSEUM (2014-2020 Construyendo Europa desde Aragón)'. Besides, this research was funded by the Spanish Ministry of Science, Innovation and Universities and EU's ERDF grant number EDU2016-78163-R 'Educomunicación web 2.0 del patrimonio'. Finally, this research was funded by Government of Aragón and the University institute for Research in Environmental Sciences of Aragon (IUCA) and Research Group ARGOS, grant number (S50_20R).
dc.format.mimetypeapplication/pdfen
dc.identifier.citationRivero, P., Navarro-Neri, I., Garcia-Ceballos, S., Aso, B. (2020) Spanish archaeological museums during COVID-19 (2020): an edu-communicative analysis of their activity on twitter through the sustainable development goals. Sustainability, 12(19), 1-21. https://doi.org/10.3390/su12198224
dc.identifier.doi10.3390/su12198224
dc.identifier.issn2071-1050
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/52891
dc.language.isoeng
dc.publisherMDPI
dc.relation.ispartofSustainability, 12(19), 1-21.
dc.relation.projectIDinfo:eu-repo/grantAgreement/AEI//EDU2016-78163-R/ES/
dc.relation.publisherversionhttps://doi.org/10.3390/su12198224
dc.rights© 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license.
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectArchaeological museumsen
dc.subjectCultural heritageen
dc.subjectOpen-air museumsen
dc.subjectCOVID-19en
dc.subjectTwitteren
dc.subjectHashtagen
dc.subjectHeritage educationen
dc.subjectR-factoren
dc.subjectEdu-communicationen
dc.subjectSustainabilityen
dc.titleSpanish archaeological museums during COVID-19 (2020): an edu-communicative analysis of their activity on twitter through the sustainable development goalsen
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublication
relation.isAuthorOfPublication4e541a91-35ed-483d-aecb-88b1f63c2b3b
relation.isAuthorOfPublication.latestForDiscovery4e541a91-35ed-483d-aecb-88b1f63c2b3b

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