Perception of technology use, online safety, and advertising among minors

Simple item page
dc.contributor.authorGutiérrez Jauregi, Alaitz
dc.contributor.authorAramendia Muneta, María Elena
dc.contributor.authorAlarcón López, Rocío
dc.contributor.departmentGestión de Empresases_ES
dc.contributor.departmentEnpresen Kudeaketaeu
dc.contributor.departmentInstitute for Advanced Research in Business and Economics - INARBEen
dc.date.accessioned2024-12-10T12:28:07Z
dc.date.available2024-12-10T12:28:07Z
dc.date.issued2025
dc.date.updated2024-12-10T12:24:06Z
dc.description.abstractThe spread of communication technology has transformed socialization, with Spain consistently exceeding the European average in internet access¿Navarra notably leads in connectivity. However, excessive internet use, particularly among youth, poses challenges. Responsibility for minors' tech use extends beyond parents to society and institutions. This study uses quantitative research on a representative sample of minors, analysing both perceived and actual usage, and the role of social agents in shaping internet habits and safety perceptions. Results highlight the importance of social context in digital habits, revealing links between safety perceptions, parental control, and technology norms. The study also explores perceptions of online advertising, emphasizing the need to raise privacy awareness and regulate ads targeting minors, offering insights into youth digital consumption challenges.en
dc.format.mimetypeapplication/pdfen
dc.identifier.citationGutiérrez-Jauregi, A., Aramendia-Muneta, M. E., Alarcón-López, R. (2025). Perception of technology use, online safety, and advertising among minors. In Darwish, D., Charan K (Eds.), Analyzing Privacy and Security Difficulties in Social Media: New Challenges and Solutions (pp. 263-294). IGI Global. https://doi.org/10.4018/979-8-3693-9491-5.ch012.
dc.identifier.doi10.4018/979-8-3693-9491-5.ch012
dc.identifier.isbn979-8-3693-9491-5
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/52675
dc.language.isoeng
dc.publisherIGI Global
dc.relation.publisherversionhttps://doi.org/10.4018/979-8-3693-9491-5.ch012
dc.rights© 2025, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.subjectCommunicationen
dc.subjectDigital consumptionen
dc.subjectDigital literacyen
dc.subjectSocial agentsen
dc.subjectInternet useen
dc.subjectOnline advertisingen
dc.subjectSocial mediaen
dc.subjectTechnologyen
dc.titlePerception of technology use, online safety, and advertising among minorsen
dc.typeinfo:eu-repo/semantics/bookPart
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublication
relation.isAuthorOfPublication0eef96ca-add5-4c6a-91af-1222eeddc04e
relation.isAuthorOfPublicationba53ab49-2122-4d17-8c33-9fcea708599f
relation.isAuthorOfPublication.latestForDiscovery0eef96ca-add5-4c6a-91af-1222eeddc04e

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Perception2025Academicae.pdf
Size:
1.69 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Libros y capítulos de libros DGE - EKS Liburuak eta liburuen kapituluak
Libros y capítulos de libros - Liburuak eta liburuen kapituluak
Libros y capítulos de libros INARBE - INARBE liburuak eta liburuen kapituluak