Publication:

Desarrollo sostenible y responsabilidad social corporativa: su tratamiento en los grados de economía y administración y dirección de empresas

Due to the social and environmental problems associated to the economic growth concepts such as Corporate Social Responsibility and Sustainable Development are now part of the discourse of the business community. Many leading Companies are now seeing CSR and SD practices, not as a necessary cost, but as a strategy that allows them to increase their profits. However, this is not the case of the most of the firms. Therefore, it seems that it is necessary to make future managers aware of how they can carry out the virtuous circles between being responsible and profitable and the universities have an important role to play in this endeavor. Accordingly, the objective of this work is to find out to what extent a particular university educates in social and environmental values. After the analysis of the Universidad Pública de Navarra and the degree in Business Administration and Management we can conclude that this University is not meeting that important role