External analysis of the Spanish telecommunication industry
| dc.contributor.advisorTFE | Bello Pintado, Alejandro | |
| dc.contributor.affiliation | Facultad de Ciencias Económicas y Empresariales | es_ES |
| dc.contributor.affiliation | Ekonomia eta Enpresa Zientzien Fakultatea | eu |
| dc.contributor.author | Casado Izcue, Ibán | |
| dc.date.accessioned | 2014-09-15T06:03:35Z | |
| dc.date.available | 2014-09-15T06:03:35Z | |
| dc.date.issued | 2014 | |
| dc.date.updated | 2014-08-29T11:57:13Z | |
| dc.description.abstract | The aim of the project is to determine the attractiveness of the Spanish telecommunication industry. This sector shows a great dynamism with continuous mergers and acquisitions, market regulations in response to company’s market power and, in addition, it is present in the daily life of millions of people. The PESTLE, Porter´s Five Forces and the Strategic Groups analyses are the tools that helped to define this industry´s attractiveness. The Pestle analysis showed some positive and very negative factors from the general environment that affect the sector. Furthermore Porter´s Five Forces analysis demonstrated how powerful the rivalry is in this industry as well as the Strategic Groups showed how important technology is for a successful business strategy. The conclusions drawn from these analyses determine that the Spanish telecommunication industry it is not attractive at the moment and that there are dangerous threats that should be avoided and profitable opportunities that must be taken | en |
| dc.description.degree | Graduado o Graduada en Administración y Dirección de Empresas por la Universidad Pública de Navarra | es_ES |
| dc.description.degree | Enpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoan | eu |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | https://academica-e.unavarra.es/handle/2454/12664 | |
| dc.language.iso | eng | en |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
| dc.subject | Telecommunication industry | en |
| dc.subject | Information and communication technology industry | en |
| dc.subject | Telecommunication operators | en |
| dc.subject | Strategic analysis | en |
| dc.subject | Smartphone applications | en |
| dc.title | External analysis of the Spanish telecommunication industry | en |
| dc.type | info:eu-repo/semantics/bachelorThesis | |
| dspace.entity.type | Publication | |
| relation.isAdvisorTFEOfPublication | 73e72400-3472-483d-8bcd-cf80c3182121 | |
| relation.isAdvisorTFEOfPublication.latestForDiscovery | 73e72400-3472-483d-8bcd-cf80c3182121 |