Publication: Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation
dc.contributor.author | Aramendia Muneta, María Elena | |
dc.contributor.department | Enpresen Kudeaketa | eu |
dc.contributor.department | Institute for Advanced Research in Business and Economics - INARBE | en |
dc.contributor.department | Gestión de Empresas | es_ES |
dc.date.accessioned | 2022-05-09T10:23:04Z | |
dc.date.available | 2022-05-09T10:23:04Z | |
dc.date.issued | 2015 | |
dc.description | Póster presentado al 27º Congreso de Marketing (AEMARK). Pamplona, 2015 | es_ES |
dc.description.abstract | The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm). | en |
dc.format.mimetype | application/pdf | en |
dc.identifier.uri | https://academica-e.unavarra.es/handle/2454/42889 | |
dc.language.iso | eng | en |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | |
dc.subject | eWOm | en |
dc.subject | Corporate reputation | en |
dc.subject | Electronic word-of-mouth | en |
dc.title | Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation | en |
dc.type | info:eu-repo/semantics/conferenceObject | |
dspace.entity.type | Publication | |
relation.isAuthorOfPublication | 0eef96ca-add5-4c6a-91af-1222eeddc04e | |
relation.isAuthorOfPublication.latestForDiscovery | 0eef96ca-add5-4c6a-91af-1222eeddc04e |