Publication:
Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation

dc.contributor.authorAramendia Muneta, María Elena
dc.contributor.departmentEnpresen Kudeaketaeu
dc.contributor.departmentInstitute for Advanced Research in Business and Economics - INARBEen
dc.contributor.departmentGestión de Empresases_ES
dc.date.accessioned2022-05-09T10:23:04Z
dc.date.available2022-05-09T10:23:04Z
dc.date.issued2015
dc.descriptionPóster presentado al 27º Congreso de Marketing (AEMARK). Pamplona, 2015es_ES
dc.description.abstractThe aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/42889
dc.language.isoengen
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.subjecteWOmen
dc.subjectCorporate reputationen
dc.subjectElectronic word-of-mouthen
dc.titleUnderstanding the impact of electronic word-of-mouth (eWom) on corporate reputationen
dc.typeinfo:eu-repo/semantics/conferenceObject
dspace.entity.typePublication
relation.isAuthorOfPublication0eef96ca-add5-4c6a-91af-1222eeddc04e
relation.isAuthorOfPublication.latestForDiscovery0eef96ca-add5-4c6a-91af-1222eeddc04e

Files

Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Aramendia_UnderstandingImpact.pdf
Size:
114.84 KB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description: