Initial selection of international markets applied to a digital consulting firm: BIKO

Simple item page
dc.contributor.advisorTFEMartƭn Martƭn, Ɠscar
dc.contributor.affiliationFacultad de Ciencias EconĆ³micas y Empresarialeses_ES
dc.contributor.affiliationEkonomia eta Enpresa Zientzien Fakultateaeu
dc.contributor.authorMariƱelarena Cabeza, Xabier
dc.coverage.spatialeast=-1.6238961999999901; north=42.7893412; name=Calle E, 4, 31192 Mutilva Baja, Navarra, EspaƱa
dc.date.accessioned2016-08-03T12:41:18Z
dc.date.available2016-08-03T12:41:18Z
dc.date.issued2016
dc.date.updated2016-07-26T08:48:16Z
dc.description.abstractSmall and Medium Enterprises (SMEs) are highly interested in increasing their international presence. Deciding which markets best suit a company is an important task. For this purpose, a revision and adaptation of previously suggested International Market Selection methodologies is conducted and applied to Biko, a local SME in Navarre. A method in order to pre-select international markets will be suggested. After carrying out a factor analysis, clustering and ranking will be combined. The use of this systematic method, which takes into account the experience and industry specific knowledge of the firm, allows decision makers to choose not only according to their intuition but also basing on relevant data. Apart from reducing costs by discarding unsuitable countries, this approach provides a clear, useful view of international opportunities, showing untapped markets, enabling synergies among countries and monitoring the current markets where the company is established. A range of possibilities will be proposed to the firm in order to successfully ensure a better approach to their international market selection process.en
dc.description.degreeGraduado o Graduada en AdministraciĆ³n y DirecciĆ³n de Empresas por la Universidad PĆŗblica de Navarraes_ES
dc.description.degreeEnpresen Administrazio eta Zuzendaritzan Graduatua Nafarroako Unibertsitate Publikoaneu
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/21139
dc.language.isoengen
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.subjectInternational Market Selectionen
dc.subjectForeign Marketing Opportunitiesen
dc.subjectFDIen
dc.subjectCountry Rankingen
dc.subjectClusteringen
dc.subjectBikoen
dc.subject.geoEconomĆ­a y organizaciĆ³n de empresases_ES
dc.titleInitial selection of international markets applied to a digital consulting firm: BIKOen
dc.typeinfo:eu-repo/semantics/bachelorThesis
dspace.entity.typePublication
relation.isAdvisorTFEOfPublication3a6d6926-aa5d-450e-ba7d-3cfbd1bbc3c5
relation.isAdvisorTFEOfPublication.latestForDiscovery3a6d6926-aa5d-450e-ba7d-3cfbd1bbc3c5

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Mariñelarena Cabeza Xabier.pdf
Size:
400.07 KB
Format:
Adobe Portable Document Format
Description:
GAL-TFG MariƱelarena Cabeza, Xabier
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.78 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Trabajos Fin de Grado FCEE - EEZF Gradu Amaierako Lanak
Trabajos Fin de Grado - Gradu Amaierako Lanak