Listar Artículos de revista DGE - EKS Aldizkari artikuluak por autor "Bai, Wensong"
Mostrando ítems 1-3 de 3
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Causal foreign market selection and effectual entry decision-making: the mediating role of collaboration to enhance international performance
Foreign market selection and entry are important decisions for internationalizing small and medium-sized enterprises (SMEs) because they involve uncertainty, and influence performance. While it is inherent in effectual ... -
Dual business relationships, opportunity knowledge, and new product development: a study on returnee young ventures
Bai, Wensong; Johanson, Martin; Martín Martín, Óscar (American Marketing AssociationSage, 2019) Artículo / ArtikuluaThe effects on innovation of the dual embeddedness of returnee young ventures (RYVs) in both domestic and international networks of relationships and knowledge contexts are important for value creation, growth, and success ... -
Foreign market entry knowledge and international performance: the mediating role of international market selection and network capability
While the literature emphasizes the importance of knowledge and foreign market knowledge for international performance, it is unclear about the intervening/mediating relationships. From a knowledge-based view and network ...