Consumers' awareness and attitudes in circular fashion

Date

2023

Director

Publisher

Elsevier
Acceso abierto / Sarbide irekia
Artículo / Artikulua
Versión publicada / Argitaratu den bertsioa

Project identifier

Impacto
No disponible en Scopus

Abstract

Circular fashion is a new concept shift towards a more sustainable fashion industry. Consumers' awareness of the fashion industry's environmental and social damage is increasing, along with the transformation of their purchasing habits. Circular economy appears to be a solution to these issues. Nonetheless, users' awareness of the principles of circular economy might benefit their application in real life. This research studies the relationships between awareness and attitudes towards the principles of circular economy as well as the mediators, which are namely, benefits and enablers. The main purpose of this study is to test a hypothesised model through structural equation modeling with Partial Least Squares. The results show that the principles have a positive relationship to the attitudes, benefits, and enablers of circular economy. Additionally, the effect of gender on consumers' attitudes towards sustainable fashion is worth analysing since it seems to play a significant role.

Description

Keywords

Fashion industry, Awareness, Attitudes, Enablers, Benefits, Circular economy

Department

Gestión de Empresas / Enpresen Kudeaketa

Faculty/School

Degree

Doctorate program

item.page.cita

Jimenez-Fernandez, A., Aramendia-Muneta, M. E., Alzate, M. (2023) Consumers' awareness and attitudes in circular fashion. Cleaner and Responsible Consumption, 11, 1-10. https://doi.org/10.1016/j.clrc.2023.100144.

item.page.rights

© 2023 The Authors. This is an open access article under the CC BY license.

Licencia

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