Yang, Lijun (b. 1957)

Date

2011

Authors

Aramendia Muneta, María Elena

Director

Publisher

Emerald
Acceso abierto / Sarbide irekia
Capítulo de libro / Liburuen kapitulua
Versión aceptada / Onetsi den bertsioa

Project identifier

Abstract

Known to the West as Lily Yang, Yang Lijun is the China chief representative of ING Insurance, a global financial institution of Dutch origin. Yang's name has entwined with ING and China, as she is one of the pioneers in introducing the Dutch three pillars pension system, the LOMA training and education system, housing mortgage system, and compliance policy, among others, to China. Coincidentally, since the symbol of the company is a golden lion and Yang's horoscope is Leo as well, she shows great empathy with ING.

Description

Keywords

Yang, Lijun, Lily Yang, Chinese CEOs, Chinese returnees

Department

Gestión de Empresas / Enpresen Kudeaketa

Faculty/School

Degree

Doctorate program

item.page.cita

Aramendia-Muneta M. E.. (2011). Yang, Lijun. In Zhang, W.; Wang, H.; Alon, I. (Eds.) Entrepreneurial and business elites of China: the Chinese returnees who have shaped modern China. (p. 207-209). Emerald Group Publishing

item.page.rights

© 2012, Emerald Group Publishing Limited.

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