Publication:
Is review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of information

Simple item page
dc.contributor.authorAlzate Barricarte, Miriam
dc.contributor.authorArce Urriza, Marta
dc.contributor.authorCebollada Calvo, Javier
dc.contributor.departmentGestión de Empresases_ES
dc.contributor.departmentEnpresen Kudeaketaeu
dc.contributor.departmentInstitute for Advanced Research in Business and Economics - INARBEen
dc.date.accessioned2024-04-24T11:34:29Z
dc.date.issued2024
dc.date.updated2024-04-24T11:26:28Z
dc.description.abstractIn online environments, where consumers usually face information overload, information regarding the number of helpful votes received by online reviews serves as a trust sign to aid consumers in their purchasing journeys. As consumers can only vote for a review as helpful if they have viewed it, the position of the review in the sequence of reviews is likely to influence the number of helpful votes that the review receives. We propose a model in which review helpfulness depends not only on the characteristics of the review and reviewer, but also on its visibility. Review visibility is defined in this study as the probability of a review being viewed by a consumer, and is measured by the inverse rank order of the review in the sequence of reviews at the online retailer when consumers sort reviews according to different criteria (most helpful and most recent). Using a database of 59,526 online reviews from a popular cosmetics online store in the US, we estimate a zero-inflated negative binomial (ZINB) regression and find evidence that review visibility has a strong impact in explaining the likelihood of a review being read by consumers and subsequently voted as helpful by consumers. This effect is even stronger when sorting is most helpful.es_ES
dc.description.sponsorshipThis work was supported by the Spanish Ministry of Science and Innovation [grant number: PID2019-108554RB-I00].es_ES
dc.embargo.lift2026-04-01
dc.embargo.terms2026-04-01es_ES
dc.format.mimetypeapplication/pdfen
dc.identifier.citationAlzate, M., Arce-Urriza, M., Cebollada, J. (2024) Is review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of information. Computers in Human Behavior, 153, 1-19. https://doi.org/10.1016/j.chb.2023.108088.es_ES
dc.identifier.doi10.1016/j.chb.2023.108088es_ES
dc.identifier.issn0747-5632es_ES
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/48016
dc.language.isoengen
dc.publisherElsevieres_ES
dc.relation.ispartofComputers in Human Behavior (2024), vol. 153, 108088es_ES
dc.relation.projectIDinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/PID2019-108554RB-I00/ES/
dc.relation.publisherversionhttps://doi.org/10.1016/j.chb.2023.108088es_ES
dc.rights© 2024 Elsevier Ltd. This manuscript version is made available under the CC-BY-NC-ND 4.0.es_ES
dc.rights.accessRightsAcceso embargado / Sarbidea bahitua dagoes
dc.rights.accessRightsinfo:eu-repo/semantics/embargoedAccessen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/es_ES
dc.subjecteWOMes_ES
dc.subjectOnline reviewses_ES
dc.subjectReview helpfulnesses_ES
dc.subjectReview orderes_ES
dc.subjectReview visibilityes_ES
dc.titleIs review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of informationes_ES
dc.typeArtículo / Artikuluaes
dc.typeinfo:eu-repo/semantics/articleen
dc.type.versionVersión aceptada / Onetsi den bertsioaes
dc.type.versioninfo:eu-repo/semantics/acceptedVersionen
dspace.entity.typePublication
relation.isAuthorOfPublication60018b21-fd72-4cad-b2ca-b5a6149e6310
relation.isAuthorOfPublicationcc30061c-7e75-4044-abc7-232c466182f6
relation.isAuthorOfPublicationb85da891-c838-4554-992f-e730c841c150
relation.isAuthorOfPublication.latestForDiscovery60018b21-fd72-4cad-b2ca-b5a6149e6310

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Alzate_IsReviewVisibility.pdf
Size:
1.04 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.78 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Artículos de revista DGE - EKS Aldizkari artikuluak
Artículos de revista - Aldizkari artikuluak
Artículos de revista INARBE - INARBE aldizkari artikuluak