Consumers' willingness to pay for health claims during the COVID-19 pandemic: a moderated mediation analysis

Simple item page
dc.contributor.authorBou Fakhreddine, Lara
dc.contributor.authorGarcía Martínez, Marian
dc.contributor.authorSánchez García, Mercedes
dc.contributor.authorSchnettler, Berta
dc.contributor.departmentGestión de Empresases_ES
dc.contributor.departmentEnpresen Kudeaketaeu
dc.date.accessioned2023-08-11T07:32:19Z
dc.date.available2023-08-11T07:32:19Z
dc.date.issued2023
dc.date.updated2023-08-11T07:18:15Z
dc.description.abstractThe COVID-19 pandemic has posed a substantial threat to people's lives and raised health concerns. This research explores the mediating role of consumers' attitudes towards health claims in the relationship between consumers' interest in health claims and their willingness to pay (WTP) for health claims in extra virgin olive oil (EVOO). Additionally, we examine the moderation effect of COVID-19 risk perception in the relationship between consumers' interest in and attitudes towards health claims. Data were collected through an online survey in three countries: Spain, the UK and Chile. Findings confirm the mediating role of consumers' attitudes towards health claims. Furthermore, the relationship between consumers' interest and their attitudes towards health claims was stronger when COVID-19 risk perception was higher.en
dc.description.sponsorshipThis research has been funded by the European Union's H2020 research and innovation programme under Marie Sklodowska-Curie grant agreement No 801586 and from the Ministry of Science, Innovation and Universities and European Regional Development Fund (ERDF) RTI2018-093791-B-C21 (MCIU, AEI/FEDER, UE).en
dc.format.mimetypeapplication/pdfen
dc.identifier.citationBou Fakhreddine, L., Martínez, M. G., Sánchez, M., & Schnettler, B. (2023). Consumers’ willingness to pay for health claims during the COVID-19 pandemic: A moderated mediation analysis. Journal of Agriculture and Food Research, 11, 100523. https://doi.org/10.1016/j.jafr.2023.100523en
dc.identifier.doi10.1016/j.jafr.2023.100523
dc.identifier.issn2666-1543
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/45945
dc.language.isoengen
dc.publisherElsevieren
dc.relation.ispartofJournal of Agriculture and Food Research, 11 (2023) 100523en
dc.relation.projectIDinfo:eu-repo/grantAgreement/European Commission/Horizon 2020 Framework Programme/801586/
dc.relation.projectIDinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/RTI2018-093791-B-C21/ES/
dc.relation.publisherversionhttps://doi.org/10.1016/j.jafr.2023.100523
dc.rights© 2023 The Authors. This is an open access article under the CC BY-NC-ND license.en
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCOVID-19en
dc.subjectHealth claimsen
dc.subjectOlive oilen
dc.subjectRisk perceptionen
dc.subjectWillingness to payen
dc.titleConsumers' willingness to pay for health claims during the COVID-19 pandemic: a moderated mediation analysisen
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublication
relation.isAuthorOfPublication4613feaa-3eb0-4b18-b3a4-022d820ac9ca
relation.isAuthorOfPublication.latestForDiscovery4613feaa-3eb0-4b18-b3a4-022d820ac9ca

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Fakhreddine_ConsumersWillingness.pdf
Size:
1.41 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.78 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Artículos de revista DGE - EKS Aldizkari artikuluak
Artículos de revista - Aldizkari artikuluak
Investigaciones financiadas por la Unión Europea (OpenAire) - Europar Batasunak finantzatutako ikerketak (OpenAire)