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An extended behavior model for explaining the willingness to pay to reduce the air pollution in road transportation

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dc.contributor.authorSánchez García, Mercedes
dc.contributor.authorZouaghi, Ferdaous
dc.contributor.authorLera López, Fernando
dc.contributor.authorFaulín Fajardo, Javier
dc.contributor.departmentEnpresen Kudeaketaeu
dc.contributor.departmentEkonomiaeu
dc.contributor.departmentEstatistika, Informatika eta Matematikaeu
dc.contributor.departmentInstitute on Innovation and Sustainable Development in Food Chain - ISFOODen
dc.contributor.departmentInstitute for Advanced Research in Business and Economics - INARBEen
dc.contributor.departmentInstitute of Smart Cities - ISCen
dc.contributor.departmentGestión de Empresases_ES
dc.contributor.departmentEconomíaes_ES
dc.contributor.departmentEstadística, Informática y Matemáticases_ES
dc.date.accessioned2022-05-10T11:00:34Z
dc.date.available2023-09-10T23:00:11Z
dc.date.issued2021
dc.description.abstractRoad transportation constitutes a key sector in developed countries, as an essential catalyst for economic and social activities. Nevertheless, it is relevant to emphasize the negative impacts of this activity identified in Economics as negative externalities. At the European Union, road transportation is the main cause of the air pollution impact on the population. Thus, this study explores the factors that influence the willingness to pay (WTP) on behalf of the citizens to reduce air pollution generated by road transport. In doing so, we propose two fundamental theoretical frameworks to explain individual behavior towards the environment actions: the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) models. A questionnaire survey with 1,612 residents was used to collect data in 65 localities located in the Spanish Pyrenees and performing a statistical analysis with the resulting data relied on application of Structural Equation Models (SEM). Moreover, the survey results highlight the importance of psychological aspects as predictors of proenvironmental behaviors. Our empirical results provide a novel contribution about how governments and educational policies can enhance the positive attitude towards environmental actions, unifying the struggle in favor of environmental protection from early childhood.en
dc.description.sponsorshipThis work has been partly supported by the Spanish Ministry of Economy and Competitiveness (TRA2010-21644-C03-01, TRA2013-48180-C3-P, TRA2015-71883-REDT and ECO2017-86305-C4-4-R (AEI /FEDER, EU), and the Ibero-American Program for Science and Technology for Development (CYTED2014-515RT0489). We also want to acknowledge the support received from the CAN Foundation in Navarre, Spain (Grant ID 903 100010434 under the agreement LCF/PR/PR15/51100007).en
dc.embargo.lift2023-09-10
dc.embargo.terms2023-09-10
dc.format.extent29 p.
dc.format.mimetypeapplication/pdfen
dc.identifier.doi10.1016/j.jclepro.2021.128134
dc.identifier.issn0959-6526
dc.identifier.urihttps://academica-e.unavarra.es/handle/2454/42910
dc.language.isoengen
dc.publisherElsevieren
dc.relation.ispartofJournal of Cleaner Production 314 (2022) 128134en
dc.relation.projectIDinfo:eu-repo/grantAgreement/MINECO//TRA2013-48180-C3-1-P/ES/en
dc.relation.projectIDinfo:eu-repo/grantAgreement/MINECO//TRA2015-71883-REDT/ES/en
dc.relation.projectIDinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/ECO2017-86305-C4-4-R/ES/en
dc.relation.publisherversionhttps://doi.org/10.1016/j.jclepro.2021.128134
dc.rights© 2021 Elsevier Ltd and European Society for Clinical Nutrition and Metabolism. This manuscript version is made available under the CC-BY-NC-ND 4.0en
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAir qualityen
dc.subjectWillingness to payen
dc.subjectRoad transportationen
dc.subjectPersonal valuesen
dc.subjectEnvironmental protectionen
dc.subjectMediating effecten
dc.titleAn extended behavior model for explaining the willingness to pay to reduce the air pollution in road transportationen
dc.typeinfo:eu-repo/semantics/articleen
dc.typeArtículo / Artikuluaes
dc.type.versioninfo:eu-repo/semantics/acceptedVersionen
dc.type.versionVersión aceptada / Onetsi den bertsioaes
dspace.entity.typePublication
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relation.isAuthorOfPublication.latestForDiscovery4613feaa-3eb0-4b18-b3a4-022d820ac9ca

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