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From traditional gaming to mobile gaming: video game players' switching behaviour
(Elsevier, 2021)
Artículo / Artikulua,
This paper intends to uncover whether mobile gaming is complemental or substitutable to traditional gaming. A human migration framework, the Push-Pull-Mooring, is adopted to the context of video game switching. A total of ...
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
(Emerald, 2019)
info:eu-repo/semantics/article,
Propósito — Los consumidores combinan canales de distribución en el denominado comportamiento omni-canal cada vez en mayor medida, tanto para completar una misma compra como entre distintas compras. Distinguimos entre ...
Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
(Taylor & Francis, 2021)
Artículo / Artikulua,
The appearance of Artificial Intelligence implementations, such as text-based virtual assistants (chatbots) in education is relatively new. These implementations can be useful for helping teachers and students to solve ...
The use of a retail store database for brand choice analysis
(Taylor & Francis, 2004)
info:eu-repo/semantics/article,
Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...
Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence
(Elsevier, 2023)
Artículo / Artikulua,
This research aims to verify:
(1) whether the impacts of the informativeness in seller-created and
buyer-created content (product description informativeness/review informativeness) on product sales are complementary ...
A grounded theory approach to understanding in-game goods purchase
(Public Library of Science, 2022)
Artículo / Artikulua,
Video game companies are increasingly diversifying their profit models. Rather than relying
exclusively on the sale of video game titles or the subscription model, video game companies
are maximising the revenues and ...