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dc.creatorChocarro Eguaras, Raqueles_ES
dc.creatorCortiñas Ugalde, Mónicaes_ES
dc.creatorVillanueva Larre, Arantxaes_ES
dc.identifier.citationChocarro, R., Cortiñas, M., Villanueva, A. (2022) Attention to product images in an online retailing store: an eye-tracking study considering consumer goals and type of product. Journal of Electronic Commerce Research, 23(4), 257-281en
dc.description.abstractThe visual content of the product area is crucial in an e-commerce site. This paper studies the differences in attention to product images in the product area in e-commerce sites considering the effects of purchase stage and product category. Attention to product images on websites is measured using eye-tracking in two experiments with 58 students and 66 subjects, with four product categories and four purchase tasks in each one. Our results show that pictures, in general, attract attention first, before the product names and price information. Furthermore, images attract less total attention than textual information. Images attract less attention when they are not crucial for completing the task, such as when purchasing a determined product or when locating product tracking information. Younger people (less than 30) spend much less time viewing the product pictures than older age groups (50 or more). According to our results, e-retailers could improve their sites’ performance by adapting the products’ presentation to the purchase tasks and visitor characteristics.en
dc.description.sponsorshipThis work is part of the R+D+i project PID2019-108554RB-I00 financed by the AEI, DOI 10.13039/501100011033en
dc.publisherCalifornia State University Pressen
dc.relation.ispartofJournal of Electronic Commerce Research 23(4), 257-281en
dc.rightsCon permiso del editoren
dc.subjectProduct imageen
dc.subjectPurchase tasken
dc.subjectWeb designen
dc.titleAttention to product images in an online retailing store: an eye-tracking study considering consumer goals and type of producten
dc.typeArtículo / Artikuluaes
dc.contributor.departmentInstitute for Advanced Research in Business and Economics - INARBEen
dc.contributor.departmentInstitute of Smart Cities - ISCen
dc.rights.accessRightsAcceso abierto / Sarbide irekiaes
dc.relation.projectIDinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/PID2019-108554RB-I00/ES/en
dc.type.versionVersión publicada / Argitaratu den bertsioaes

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El Repositorio ha recibido la ayuda de la Fundación Española para la Ciencia y la Tecnología para la realización de actividades en el ámbito del fomento de la investigación científica de excelencia, en la Línea 2. Repositorios institucionales (convocatoria 2020-2021).
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