Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?

Date

2017

Authors

Areta, Álvaro
Bardají de Azcárate, Isabel

Director

Publisher

Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
Acceso abierto / Sarbide irekia
Artículo / Artikulua
Versión publicada / Argitaratu den bertsioa

Project identifier

Impacto
No disponible en Scopus

Abstract

This paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. The main results showed that the most influential factor on sale price was aging, which had a positive impact. US consumers valued the quality ratings provided by experts, especially in the upper price categories. The year of vintage and size of the winery were considered medium importance factors in decision-making, with the latest vintages and the smallest wineries receiving the highest ratings. Geographical origin (appellation) helped to explain consumer preferences. Although colour was the least important attribute in consumers’ purchase decisions, red wines were the most highly rated in this attribute.

Description

Keywords

Hedonic prices, Quality wine, Consumer preferences, Wine attributes

Department

Ekonomia / Institute for Advanced Research in Business and Economics - INARBE / Economía

Faculty/School

Degree

Doctorate program

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© 2017 INIA. This is an open access article distributed under the terms of the Creative Commons Attribution (CC-by) Spain 3.0 License.

Licencia

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